The desire to ramp your business up a notch may be especially intense during these challenging economic times when the freelance marketplace may be more competitive than ever.
The good news is that you can do it. You can ramp things up, and you can grow your business. Almost any business can do this by making a few simple changes.
Here are three “tried and true” techniques that you can use right now to grow your freelancing business:
1. The “One More” Rule
Many years ago a former supervisor challenged a group of us. “Imagine what you can achieve if you work just one extra hour per week” she encouraged us. She was right! Doing just a little bit more on a regular basis can yield big results in the end. You can easily apply this principle to your own business. If you’re a writer, try writing one extra article (press release, chapter, and so on) each day. If you’re a coder, try coding one extra line each day. If you are contacting potential clients, try making one extra contact. The possibilities for applying the concept are endless, but the positive results for your freelance business are real.
2. The “Plus ___” Principle
Take a good look at your business. What is it that you currently offer to your clients? Chances are that you’ll be able to identify one specific product or service: programming, web design, writing, and so on. Now, brainstorm about what services or products would complement the product or service that you already offer. Find a way to add them to what you offer. Suddenly, you’re not just a web designer — you’re a web designer plus an image consultant. You’re not just a writer — you’re a writer plus an editor. Expanding your offerings to existing customers is a natural way to expand your business.
3. The Scheduling Precept
Whatever business task you are performing, schedule it. Whenever I’m faced with a large project, I “schedule” milestones to help keep me on track. This is not something clients generally require me to do — rather it is something that I do on my own so that I am assured of staying on track. Likewise, administrative and marketing tasks should also be scheduled. It’s very easy to accidentally let networking or answering e-mail eat up an entire day, but if you’ve scheduled a limited time each day to deal with each then the time shouldn’t get away from you.
What tricks or techniques do you use to boost your freelancing business?
Why not share them here?