Comments on: Online Marketing Is Great – But What About Traditional Marketing?

By: Traditional Vs. Online Marketing – What Others Have To Say League of Internet Marketing Professionals

Fri, 23 Oct 2009 16:48:27 +0000

[...] Online Marketing Is Great But What About Traditional Marketing – That local flowershop in your town might be looking for an online store and a design for their site, would you want them to find somebody else on the internet or would you want them to find you? [...]

By: Cleaning Lady

Cleaning Lady — Sat, 06 Dec 2008 00:31:31 +0000

Nice and usefull post, thanks, this is one for my bookmarks!

By: Reflexology London

Reflexology London — Fri, 18 Jul 2008 15:13:02 +0000

This is an interesting debate. I myself treat Clients at home and my main source of advertising has been word of mouth. It’s difficult to launch an advertising campaign when you’re a small player.

By: marketinghackz.com - Traditional Vs. Online Marketing - What Others Have To Say

marketinghackz.com - Traditional Vs. Online Marketing - What Others Have To Say — Wed, 28 May 2008 02:12:15 +0000

By: Kerry

Kerry — Wed, 13 Feb 2008 20:05:58 +0000

I was reading over you blog because I myself was wondering about traditional advertising specifically “outdoor advertising”, you know with those balloons and blimps! I have talked to a company called http://www.usablimps.com and they seem very experienced in their field, but how effective is outdoor advertising really??? Does any one have personal experience with this type of advertising?
Thanks,
Kerry

By: Little Guy Network Review

Little Guy Network Review — Tue, 15 Jan 2008 10:23:25 +0000

I think newspapers are good idea cause ads there can not be realy expensive like in TV and highly effective, specially on magazines related to niche u r promoting, so i like this kinf of offline advertising.

By: Walt Goshert

Walt Goshert — Mon, 14 Jan 2008 23:43:34 +0000

Many small business owners that provide services…insurance agents, graphic artists, real estate agents, physical therapists, home improvement contractors…heck, even specialty retailers…would benefit from a very focused word-of-mouth, testimonial, direct mail systematic approach to marketing. This approach to marketing is tied into the unique service/ client experience they deliver to their Ideal Clients

Unfortunately, most businesses are too busy working IN their businesses. They fail to invest the time to work ON their business and create a systematic marketing approach that sets them free.

So, they look high and low for that “new, big titanium driver that will promise Tiger Woods-like 300 yard drives” like the Internet, TV, or radio ads, rather than rolling up their sleeves, figuring out exactly what their clients want and how to talk to them, and understanding the unique strengths they deliver to their clients.

Marketing is simple, but it ain’t always easy.

By: turtie

turtie — Mon, 14 Jan 2008 02:49:31 +0000

Sup Ritu, Another nice article that has a little bit of a different feel from worknplay. I like it. Always a good and informative read.

By: Weekly Links - January 12th | Vandelay Website Design

Weekly Links - January 12th | Vandelay Website Design — Sun, 13 Jan 2008 00:44:29 +0000

[...] Online Marketing is Great – But What About Traditional Marketing? from Freelance Folder. [...]

By: Anthony Juliano

Anthony Juliano — Sat, 12 Jan 2008 18:21:40 +0000

I agree with your overarching point that traditional media still has a role to play, and I certainly agree with your notes about word-of-mouth. But I have to say that I have a much different opinion of TV, radio, and newspaper based on my experience in working on strategies for clients where we consider all of these media. A few places where I strongly disagree:

TV – The spot that reaches “millions if not billions of people” is extremely rare. This is especially true in today’s media environment, where the audience not only CAN ignore your spot–they absolutely WILL unless it’s highly targeted, creative, and actionable. TV is still the strongest form of mass media advertising, but the only time you’ll get anything close to the response you’re suggesting is when your spot is among the very best. And even then, it can be ignored.

Radio – The morning drive is the right choice if you’re going to advertise on the radio. But with cell phones, CDs, iPod adapters, and satellite radio competing for listeners’ attention, radio is weaker than ever (and night listening is dropping like a rock). The only medium weaker than radio is…

Newspaper – The average age of a newspaper reader today is 55 (see the Carnegie Corporation study “Abandoning the News”). In addition, Craiglist and its copycats are stealing significant volume from the classifieds. Newspaper ads can work, but only when they’re strategically targeted based on content, size, color, and the offer you’re making.