The idea of having a unique value has appeared several times before on FreelanceFolder. We’ve previously run open threads about elevator speeches and slogans, both of which center on the idea of explaining the things that make you valuable.
But this time, I want to look at something even more basic than a slogan or an elevator speech — your core value itself. What is the most basic reason your customers come to you? What is that one thing that makes people willing to pay for your services over those of other companies or freelancers? What value do you provide that convinces people to hire you instead of just doing it themselves?
Knowing what makes you valuable is the first step in working to improve and market that value. If you can improve upon your core value, you’ll quickly find that customers will pay more and be even happier with your services. If you can properly market your core value you’ll find a huge supply of clients just begging for work to be done. Fully understanding this basic element is key to being very successful as a freelancer.
So, let’s get to work. Answer the following three questions in the comments, and let’s see if we can make a difference in your business:
- What is your core value? Is it convenience, a unique knowledge, a certain specialty? Something else entirely?
- How can you improve upon your core value? What would make that central element of your business even stronger?
- Knowing your value, how can you improve your business? How can you use the above knowledge to make your life and business even better?