Freelancefolder

64 Comments

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  Dave Navarro

  January 28th, 2008 at 8:49 pm

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  I help entrepreneurs find ways to double their income while actually increasing the amount of free time they have to enjoy their life. (And I make it fun.)

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  Martin

  January 28th, 2008 at 9:23 pm

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  I help people shake that gringo accent off -at least when they speak Spanish.

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  Avonelle Lovhaug

  January 28th, 2008 at 9:56 pm

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  Okay, I’ll ask for help!

  I’m a freelance .NET software developer. I’m sort of a generalist – I’m comfortable building projects on the desktop, on the web, or on PDAs/Smartphones. The applications I build typically fall into two categories: software that improves efficiency (data entered once instead of multiple times, or entered by customers instead of the organization), and software that adds value to my client’s customers (reports and online searching capabilities). But the software is never the same, and the organizations are rarely in the same industry.

  Here’s my elevator speech. What do you think? Can it be improved?

  I help organizations increase efficiency and add value to their customers through software.

• 

  Dave Navarro

  January 28th, 2008 at 10:07 pm

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  Avonelle –

  How about, “I create software that helps companies boost productivity and make it easier to get access to the information they need to make better business decisions.”

  Any (better) suggestions?

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  shawn

  January 28th, 2008 at 10:26 pm

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  Here’s mine:

  I use social media to promote small businesses to large audiences

  Good? Bad? Painfully mediocre?

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  Dave Navarro

  January 28th, 2008 at 10:32 pm

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  Shawn –

  Try adding a result onto the end of that. What’s the outcome of promoting to large audiences? Why do you do it?

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  Avonelle Lovhaug

  January 28th, 2008 at 10:52 pm

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  Dave – thanks for the suggestion! At our local chamber of commerce meetings I’m always struggling with the right way to introduce my business. I’ll give your suggestion a try and see how it goes!

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  Jon Phillips

  January 28th, 2008 at 11:26 pm

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  humm, well it really depends who I’m in the elevator with (not what you think) :)

  Something like this (depends on who I’m talking to and where I am):

  “Well I wear many hats, by day I’m a writer and web designer, and by night I’m a guitarist playing in a heavy act”

  But it’ll change soon (when I finally put my portfolio site up):

  “I’m a writer and designer, I run a small web design studio and I work closely with a team of writers to create content for the web. I’m also working on different internet projects related to social media”

  So? good? bad? forget it? :)

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  Lillie Ammann

  January 29th, 2008 at 3:09 am

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  I’m a midwife for self-publishing authors. I help them birth their books all the way from idea through publishing and promotion.

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  Kristen

  January 29th, 2008 at 8:04 am

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  I could use some help! My elevator speech has confused friends and family members!

  I write custom kits for book clubs who want their experience to go beyond simply answering questions downloaded for free. My kits include menu ideas, warm up activities, bookmarks, great links, author info (and discussion questions). My focus is on the classics, but I’m open to designing kits for any title.

  Too long! Help would be appreciated…

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  Sean Hodge

  January 29th, 2008 at 9:35 am

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  I work with businesses to develop their websites, content, and brand identities to help them achieve their definition of success.

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  John

  January 29th, 2008 at 9:49 am

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  I help small businesses become more profitable by identifying new business opportunities for them.

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  Joohliah

  January 29th, 2008 at 12:09 pm

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  Oooh that’s a painful question ! I’ve been trying to figure out an elevator pitch for a while now, but it’s really difficult, especially as I do many things at a time ! What about :

  I’m both a graphic design freelancer and an independant artist. I try and create graphics and objects that make our world a better place. I’m currently working on my new project, Zoohliah : organic design plushes for whoever needs a hug. Right now I’m looking for a way to expand this business, but I’m always open to new jobs and collaborations !

  Is it too long ? Or to confusing ? Feel free to comment !

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  Alan Johnson

  January 29th, 2008 at 3:31 pm

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  10 words: Alan Johnson – father, husband, friend, entrepreneur, investor, blogger, writer, webmaster.

  Best wishes,

  Alan Johnson

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  Dee

  January 29th, 2008 at 4:01 pm

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  Joohliah:

  “I TRY and create graphics…”

  Do you or don’t you? Be confident in your abilities and assert yourself :)

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  Rhonda

  January 29th, 2008 at 4:13 pm

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  I use pretty words to tell stories and get messages out to the public.

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  Rowell

  January 29th, 2008 at 5:25 pm

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  I just came up with this a few minutes ago:

  “I provide creative and photojournalistic photography that transforms natural emotions into a picture worth a thousand words.”

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  James Chartrand - Men with Pens

  January 29th, 2008 at 8:20 pm

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  Okay, I’ve been procrastinating. Time to bite the bullet.

  I write for people who want to get online with a new business to achieve their dreams by providing the right words to make sure their website gets noticed, sounds good, reads well and sells more.

  Plus, I can shovel snow like a bastard. ;)

• 

  James Chartrand - Men with Pens

  January 29th, 2008 at 8:44 pm

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  Now that I’ve posted up my pitch, it’s time for me to shoot a few tips to people that have posted theirs.

  Take a look at Dave’s pitch. No one can squint at him and say, “So what?” They know so what. More time. Less work. Lotsa fun.

  He’s telling people what he gives *them*, not what he does for a living, and that makes his the strongest pitch going, I think.

  Jon’s isn’t bad. He says what he does, and very nicely too. But as much as he’s giving the nutshell version and summed his business up nicely, as a consumer I’m looking at him wondering, “So what?”

  What is “so what?”

  “So what” is what makes people choose YOU over someone else. Jon and I do the same line of work (sorta). We’re competitors of sorts. His “so what” and my “so what” are going to make people decide which person to hire. Let’s compare (and I’m picking on you, Jon, because I like you.):

  Me: I write for people who want to get online with a new business to achieve their dreams by providing the right words to make sure their website gets noticed, sounds good, reads well and sells more.

  I give dreams, the right words, and attention to websites as well as more potential income. Jon gives his job description and what projects he’s working on.

  Jon: I’m a writer and designer, I run a small web design studio and I work closely with a team of writers to create content for the web. I’m also working on different internet projects related to social media

  Jon gives his job description… but what does he give YOU, the consumer? So what, Jon?

  Anyone see the difference and the key? The key is telling people what benefits you provide. Your pitch is your pitch to get them interested in you and your services. So, focus on the benefits to the person, not on what you do.

  Make sense? Anyone who wants to test their pitch again, feel free – I’ll give you pointers. I’ll be more gentle than I was with Jon, too. Promise.

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  Avonelle Lovhaug

  January 29th, 2008 at 11:37 pm

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  James and Dave –

  I agree that Dave’s pitch is very good. But it does something that I have a hard time with: it quantifies the value. Stating that he helps people “double their income” sounds good to me when other people do it, but scares me when I think about doing it myself.

  I think it is because I am a programmer and very detail oriented. I’m very focused on precision and setting my customers expectations appropriately. I never want to over-promise and under-deliver.

  Thus, making a bold statement like “I create software that helps companies double their productivity” seems like a dangerous claim to me. (I have doubled productivity for certain organizations, but only specific departments and not over the entire organization.) Still, I sometimes wonder if I am being too literal and anal about this kind of thing.

  Any thoughts on this?

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  James Chartrand - Men with Pens

  January 30th, 2008 at 6:41 am

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  @ Avonelle – Quantifying is one of the best ways to convince people. Businesses who use testimonials to help hook new clients always use quantifying statements to increase their worth.

  Had Dave said, “I help people increase their income,” there is no quantity. Increase could mean 1$ like it could mean $1million. It isn’t convincing.

  But Dave said double their income. Now *that* is pretty damned cool! Double my income? Holy frogs, Batman, that’s… uh…lemme see… *grabs mental calculator*… WOW!

  Ohmigosh! I’m going to make $200,000 if I work with Dave!!!

  *HOOK*

  But Dave also clearly said: “help entrepreneurs find ways.” He is not saying he will double income. He’s saying he can offer suggestions on how to double income. The work, effort, time and potential all rest squarely on the entrepreneur’s shoulder. No riches come without effort. Dave is playing it safe. He can help, but he won’t do it for you.

  It’s the same strategy as advertisements: Lose weight in two weeks is stronger than lose weight. Get noticed by thousands is stronger than get noticed. To convince, we must quantify.

  The active word is “helps”. In your example, “I create software that helps companies double their income,” is a bold, confident statement. People take in “double their income” and are convinced. But you clearly said “helps”. You aren’t saying you will or can. You’re saying you try. Responsibility lies on the client’s shoulders.

  This is why people should take critical thinking courses and learn to apply a careful eye to any statement, accepting or refuting it based on premises and claims.

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  abbiegrrl

  January 30th, 2008 at 10:12 am

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  Hmmm, not sure I fit into any of your categories, but here goes:
  I’m an Addictions Counselor. I help ppl to see that their favorite “solution” is actually the root of all their problems. (But only if asked. :} )

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  Sean Hodge

  January 30th, 2008 at 11:01 am

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  I like the conversation here. This is my first time writing an elevator pitch. If you have the time could you give me feedback on mine.

  “I work with businesses to develop their websites, content, and brand identities to help them achieve their definition of success.”

  Is stating “their definition of success” sound not high enough. I want to clearly state that I help businesses acheive their goals.

  I’m a graphic and web designer. I’m now transitioning over to making a significant amount of my income with writing. My writing is typically for blogs. My design is for agencies and small to medium businesses. So, I have alot of hats to cover in an elevator pitch.

  Thanks.

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  fc

  January 30th, 2008 at 11:23 am

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  I came yesterday about when Dave had just finished the post..(I presume coz his was the only comment then..) and decided that I need to read a few more comments to help me with my pitch.. so here we go..

  I develop and run a network of blogs and websites and further use this experience to help others in their business ventures online

  actually this is what I’d like to say, coz the network of blogs and website currently only counts up to three :)

  I’d like to add that this is an excelent open thread session.. the best part is I am getting to know quite a bit of FF’s readers in terms of who they are and what they do… with a new list of blogs to follow

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  James Chartrand - Men with Pens

  January 30th, 2008 at 11:46 am

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  @ Abbie – You work? You fit.

  The minute people hear addictions, they don’t want to admit it might be them. Your best pitch might be to snag interest first and reveal exactly who you are after.

  How about: I’m a solutions counselor that helps people find the root of their problems so they can live more freely and openly, which provides them with a sense of confidence, success and pride.

  You’ll have to explain solutions counselor after, but you’ve already got people hooked. More confidence, success and pride? I’m so there. And people with addictions usually crave that.

  @ Sean – I’m not Dave… will I do for feedback?
  It’s kind of wishy-washy. Definition of success is long and doesn’t really have strong impact. Also, it doesn’t clearly say what you do… well, it does but it doesn’t.

  How about: I develop websites using an appealing image and compelling content to help create a strong brand identity for better business recognition and success in the marketplace.

  @ FC – Yeah, I tend to talk a lot when I’m interested. Fills up comment sections quickly. ;) (Sorry for taking over, Jon/Dave!)

  It sounds like you work for you first. You’re your own priority, and clients don’t like that. They want to be the singlemost important person in your world. At all times.

  Also consider that blogs are websites, too, and that blogs aren’t always easily explained. You may want to stick with just websites.

  Turn the focus around on the potential client: I run a network of websites that helps entrepreneurs have a better success by tapping into my knowledge and expertise so they follow proven techniques for great results.

  I’m making stuff up here, because… well, I don’t know what you do  How does your network help business owners? What does it do?

• 

  Dave Navarro

  January 30th, 2008 at 12:38 pm

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  James,

  Thanks for taking over. You rock at this!

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  patrick sesko

  January 30th, 2008 at 1:04 pm

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  Great thread here. I have had a problem with coming up with an elevator speach…so much so, that I have put it off for far too long. here is my challnege (and I am sure there are many others like me)

  I am a full time freelance Graphic Designer – 80% print, 20% web. (have been for the past 3 years) My client base is very diverse in terms of the industries they represent. I do work for entertainment, television, non profits, and associations. So I dont want to be so specific in terms of the type of work I do (even though I know that narrowing my focus is good. But since I am solo (and often build teams tailored to a project) I basically need the income the diversity provides.)

  Any help here would be great. If I were put on the spot right now and hahd to give a speech, this would be it.

  I am currently growing a boutique design firm specializing in print design. I help my clients by making sure their (company, corprate)image is represented in a way that is uniqly recognizable to their customers, thus making them top of mind it their target market.

  Is this too vague…too wordy?

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  James Chartrand - Men with Pens

  January 30th, 2008 at 1:19 pm

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  @ Patrick – What you do is second priority. How you benefit clients is number one.

  You’re on the right track, though. Eliminate the “growing” part, because it makes you sound small and alone, as well as only aspiring instead of expert.

  I provide speciality graphic design to clients who want their corporate or business image to be uniquely recognizable with a lasting impression so that they’re the first thing consumers think of.

  You could even go one step further. Follow up with a, “Try me. What’s your product? I’ll give you an idea of the sort of image I could create just for you.”

  Whatcha think?

  @ Dave – Thank you :) Flattery gets you everywhere.

• 

  patrick sesko

  January 30th, 2008 at 1:43 pm

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  Dave. Thanks! This is great. It really gets me to think about what I want to say exactly. Because Often each project has a specific Goal. Somtimes that goal is Brand recognition in the marketplace (as in the example above) or sometimes It is a product that they want you to purchase. Or even a feeling that they want evoked. Do you have any suggestions on how I could word that in a way that would cover these, or am I expecting to cover too many things.

  Again, your critique/advice is very helpful. I am sure I speak for many when I say thank you!

  Patrick

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  patrick sesko

  January 30th, 2008 at 1:56 pm

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  oops. I meant Steve.. Thanks STEVE!!

• 

  Dave Navarro

  January 30th, 2008 at 2:55 pm

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  Patrick –

  I think you mean, “Thanks, James!”

  :-)

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  James Chartrand - Men with Pens

  January 30th, 2008 at 6:31 pm

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  Steve, Dave, William… it’s all the same to me. Reminds me of my mother who, with five kids, still cannot get our names right :)

  @ Patrick – You’re very welcome. It’s good we all help each other and give a creativity boost. Glad I could help. Plus, I love this kind of stuff. Bonus.

  Keep in mind that every client has a specific goal to reach – to sell, to evoke, to be the number one. It could be anything and it always differs. With that in mind, try this:

  I provide specialty graphic design to help clients evoke emotion, compel consumers or create a uniquely recognizable image for a lasting impression.

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  Dave Navarro

  January 30th, 2008 at 8:40 pm

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  Aw, hell … I scanned my email to fast and read:

  “I provide ESPECIALLY graphic design” rather than
  “I provide specialty graphic design …”

• 

  James Chartrand - Men with Pens

  January 30th, 2008 at 9:00 pm

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  *scratches out specialty*

  How about customized, tailored, high-end…?

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  Joohliah

  January 31st, 2008 at 4:11 am

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  @ everyone : really great thread indeed ! Very interesting to know what you all are doing, and to read your elevator speeches and comments.

  @ Dee : “Be confident in your abilities and assert yourself”. True, true, true. If we don’t believe in ourselves, who will, huh ? I knew the “I try” part wasn’t good, but couldn’t bring myself to take it away… you just convinced me of doing so ;)

  So here we go again, shorter, bolder and I hope clearer :

  I’m both a graphic design freelancer and an independant artist. I create graphics and objects that help make our world a better place. I’m currently mostly working on my organic design plushes project, but I’m always open to new collaborations !

  I saw that others wear many hats, do you think we should have an elevator speech for each specialty ? Or at least explain them separately ? For example :

  I am a freelance graphic designer, creating print and web graphics that establish a unique and outstanding brand image for the companies I work with.
  I also am an independant artist and entrepreneur, currently developing organic design plushes, to help make our world a better place.

  I’m not sure myself which I prefer. The first try seems closer to my point of view, but I think the second one is more convincing for a potential client. What do you think ? Any comments or help will be fully appreciated :)

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  James Chartrand - Men with Pens

  January 31st, 2008 at 9:32 am

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  @ Jooliah – Um, I may not be with it, but as a potential client, I’m sitting here thinking, “What’s an organic design plush?” And that’s about all I’ll remember of the elevator pitch… which isn’t great for business.

  And it’s very bad in an elevator where the person scratching his head doesn’t have access to Google ;)

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  Phil Imbesi

  January 31st, 2008 at 11:31 am

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  I’ve just started so I’m still getting together the design for my companies site, but the link is to one of my current designs.

  “I specialize in bringing professional quality web design at affordable prices. So far my work has been for non-profit organizations, but I’m very interested in branching out, and ready for any challenge.”

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  James Chartrand - Men with Pens

  January 31st, 2008 at 11:55 am

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  @ Phil – I specialize in bringing professional quality web design… Bringing it where?

  So far my work has been for non-profit organizations… This reads as: I specialize in non-profit organizations – and I have no experience with anything else. Hire me!

  Want to take another stab? You’re close…

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  Phil Imbesi

  January 31st, 2008 at 1:21 pm

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  Ok, hows.

  “I deliver to my clients professional quality web design at affordable prices. I’ve worked with theater companies, small business owners, personal blogs, and I’m always looking for ways to expand my client base.

  Better? Worse?

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  James Chartrand - Men with Pens

  January 31st, 2008 at 3:25 pm

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  @ Phil – I create professional-quality web design at affordable prices for [insert type of client here, pick one or two only], providing them with [list customer benefits. Heavy on this.]

  Take 2 listed your resume – but that’s not what people want. They want to know what you’ll give them. Not the features of your work but the benefits they’ll receive from having your work. Will they be famous? Stand out? Get richer? Work less? Make more sales? Sell the emotion, Phil – don’t sell the features.

  Take three?

  (and don’t worry – this is tough for many, many people. You’re not alone)

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  Phil Imbesi

  January 31st, 2008 at 3:29 pm

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  @ James Chartrand

  Take three pending… real life work got in the way.

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  Zakman

  February 1st, 2008 at 2:48 pm

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  Pretty good reading here (but not really what I wanted to read!…lol). Well, I don’t have an elevator pitch, cuz I just don’t know how to sell.

  The reason I’m chipping in here is cuz I once met a guy who had a business card the size and the thickness of… well, a business card, and he had a tiny CD chipped on the back of the card, and that contained all the info about his portfolio, experience, education, etc.

  Now, isn’t that ‘elevator talk’?

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  James Chartrand - Men with Pens

  February 1st, 2008 at 2:57 pm

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  Personally, if someone I met handed me a card with a chip, a flash drive or some other gadgetry and said proudly, “Take a look at this,” without giving me motivation, I would say, “Wow, cool.” I’d tuck the gadget in my pocket and probably forget about it, then wash it with my jeans.

  What use is a card or flash drive with a portfolio when people don’t walk around with laptops in their pocket? What’s the motivation to remember to get home and take the time to stick it in the computer? Extra steps cost clients…

  But if I *have* to open that thingy because I’ve been given such a great pitch and a temptation to open the secrets of success, that’s a different story. I probably couldn’t drive home fast enough.

• 

  Zakman

  February 1st, 2008 at 3:17 pm

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  Hey James!

  Loved your comments! :) Lemme clarify this — the guy who handed me the card didn’t say, “Take a look at this.” It was just a business card… you know, the ones we hand out even absent-mindedly. It was a business card by any means you measure it — a logo, name, a title and address and contact info, that’s it, on the front of the card.

  Then again, if you’re a professional, you never lose business cards. And, from my experience, there’s always a time you shuffle through printed paper, emails, Google, when you’re stuck at something (or just friggin’ bored.)

  And that was when he was found, and I know my company did give him a call.

• 

  Zakman

  February 1st, 2008 at 3:22 pm

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  Quote James: “Now that I’ve posted up my pitch, it’s time for me to shoot a few tips to people that have posted theirs.”

  That explains quite a bit! But that’s great.. haha

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  Christian Holmes

  February 3rd, 2008 at 12:36 am

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  I create custom websites which the client can edit and keep up to date themselves. Whether they’re looking for an online store, a blog, or even a simple personal website, when I’m done with their project, they never have to call me again.

  Comments and suggestions are welcome.

• 

  James Chartrand - Men with Pens

  February 3rd, 2008 at 7:10 am

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  @ Christian – Ooh no bad!

  I create custom websites that are easy to keep up to date, and even someone with no web skills can edit them! My mission is to make sure that when I’m done working on a site, the client can take full control – and never have to pay for help again!

  You like?

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  Christian Holmes

  February 3rd, 2008 at 3:23 pm

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  @James – Yes that sounds much better. You didn’t like the “Never have to call me again” part, did you?

  Thanks James, I think I’ll use your corrections, if you don’t mind.

• 

  James Chartrand - Men with Pens

  February 3rd, 2008 at 3:25 pm

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  @ Christian – it’s my pleasure to help. Objective opinions often make the task easier.

  For the “never have to call me again part,” my buyer side loved it, but my freelancer side said, “NO! REPEAT BUSINESS IS GOOD!”

  It also has the negative connotation that you’re someone who the buyer wouldn’t want to have to deal with to begin with and would be glad to get rid of. Make sense?

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  Christian Holmes

  February 3rd, 2008 at 3:28 pm

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  @ James – Good point. Repeat business is sort of what I’m living on right now too so I see how that could have possibly not been such a good move.

  Thanks again!

• 

  Joohliah

  February 4th, 2008 at 1:48 pm

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  @ James – I quite agree with you, but believe me, I’ve been wondering how to describe the damn things since I’ve begun making them, and I still don’t have anything worthy :(

  Any ideas from anyone would be greatly appreciated :)

  Oh, I do have pictures of the thingies on some of my Moo businesscards though, so that comes in handy when people start scratching their heads ;)

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  Glenn Andrew

  September 1st, 2008 at 6:21 pm

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  Hi Dave,

  I enjoyed your post on writing an elevator speech. It was well-written and quite informative. Congratulations on a job well done!

  I just made a post on crafting an elevator speech. I use a three-step process that follows a problem/solution/referral method that works for virtually any situation. Perhaps you can give a a try and let me know how it works for you.

  I appreciate your feedback.

  Best regards,

  Glenn Andrew
  http://glennandrew.com/crafting-an-elevator-speech/

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  Niki Sherman

  September 19th, 2008 at 11:28 am

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  I’m having trouble too. HELP!!!!

  The Work Place helps small business owners work my effectively and efficiently by doing their back office support work, freeing them up to handle what they are in business to do.

• 

  Shannon Snow

  September 22nd, 2008 at 3:46 pm

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  I just saw this post for the first time and I want to give my elevator speech a try!

  I’m a web and print designer working for a design studio and I recently started my own blog. I freelance for fun right now although I hope to start my own company one day.

• 

  Catherine

  September 23rd, 2008 at 1:40 am

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  Two versions or something in between. One important note to consider — I have great trouble memorizing anything let alone being able to say it out loud!

  Version 1:
  I’m a graphics designer specializing in helping people transform their pictures, stories, and memorabilia into creative keepsakes worthy of being enjoyed now and of being passed down for generations to come.

  Version 2:
  I provide specialty photo interpretive art to clients through our individual creative attention in blending their pictures, stories, and memorabilia into keepsakes worthy of being enjoyed now and of being passed down for generations to come.

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  Donna Ann Harris

  November 1st, 2008 at 2:53 pm

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  I save old buildings for a living andI work with communities around the country who want to preserve and enhance their downtown commerical districts so they can thrive again. Does your downtown need help? I would be delighted to talk to you.

• 

  David Hepburn

  November 8th, 2008 at 2:04 am

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  Ok, so I’m months behind the ball on this, but here’s mine:

  “I’m the owner and creative director of a multimedia design company. I specialize in providing video production, web design and other multimedia solutions. Recently I’ve partnered with several small business and non profits to help them communicate their message with greater impact.”

• 

  xuxppxxuxyyy

  December 26th, 2008 at 3:22 am

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  hello it is test. WinRAR provides the full RAR and ZIP file support, can decompress CAB, GZIP, ACE and other archive formats.

• 

  Ken

  December 30th, 2008 at 11:11 pm

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  Excellent discussion area!

  I too struggle with this. Reading all the responses inspired me to throw my hat in the ring. So here goes…

  My elevator speech -

  I help start-up and established, technology related companies like service providers and equipment manufactures, find ways to expand their competitive advantage, strengthen customer relationships and inspire employees to re-invent themselves.

  I would love to hear feedback (good or bad) and suggestions on how to improve.

  Thanks,
  //Ken

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