Open Thread: What’s Your Slogan?
Posted September 22, 2008 in Business, Marketing, Open Thread 39 Rockin' Comments »
Earlier this year we ran an open thread entitled “What’s Your Elevator Speech” that started an excellent conversation with a ton of insightful comments. Lots of people in that thread were coming up with elevator speeches, helping other people, debating best practices, etc… It was a solid success all around.
Today, we’re going to continue with that general topic and take a look at another important part of marketing: your slogan.
We’ve all read advice about creating a slogan — there is certainly a lot of it floating around — but chances are many of you haven’t yet settled on something you love. Why don’t you give FreelanceFolder’s readers a chance to give you some tips or ideas?
Write down your slogan ideas in the comments below, and we’ll all try to help find something that works for you. If you’ve already found the perfect slogan then feel free share your accomplishment with the rest of us, or help others work on theirs :-)
About the author: Mason Hipp is an entrepreneur, marketing guru, and writer. He blogs about life and business at FreelanceFolder.com and is co-author of the upcoming Freelance Folder Book.
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39 Rockin' Comments
Mason Hipp
September 22nd, 2008 at 12:32 pmI’ll kick things off with an idea I had for our new SmallFuel Marketing slogan:
Marketing Essentials that Power Small Business
(for those of you who don’t know me, SmallFuel is my other business that does, well, marketing)
HJ05
September 22nd, 2008 at 12:33 pmI never really thought about this but after reading the article I thought I would give it a try and see what comes out of it.
My freelance slogan is:
“Developing your web presence, so you can develop your business!”
Mariana
September 22nd, 2008 at 12:33 pmHi everyone! I´d like your opinion about my slogan.
My name is Mariana Mayumi, and I thought use the two M´s. Tipography…hmm…I don´t know. Times for example. two M´s. I linked but is too boring.
HJ05
September 22nd, 2008 at 12:34 pmI forgot to tell you all who I am.
I am a freelance web developer(learning to be a designer but not quite there yet) who is just getting started with my freelancing.
Alexander Langer, Webseiter
September 22nd, 2008 at 2:02 pmI don’t even have a slogan. I’d rather let my work speek for itself. But maybe sometime when my own web presence may grow I may change my mind.
John hoysa
September 22nd, 2008 at 2:53 pmCreating sustainable sites for the whole family.
David Conlisk
September 22nd, 2008 at 3:30 pmPurveyors of Fine Websites since 2008!
Or, the cheesy option: Web Garden Limited: cultivating your online presence.
David
P.S. I’m a freelance umbraco .net developer and I don’t actually use a slogan on my site. I prefer to provide quality work and let word of mouth take it from there. I doubt a catchy slogan is going to do anything for my site that the contents of my blog can’t.
Scott Denney
September 22nd, 2008 at 3:59 pmA rose by any other name may still be a rose, but a rose with a good slogan or tag line can set itself apart.
I’m a freelance video/film director, editor, graphics-fx artist working under the company name “Swagger”. My slogan is “Vision with attitude”.
I think slogans are not only effective for purposes of marketing/branding oneself, but also as a kind of “self-morale” builder. It can give one a sense of purpose about their career. It can also serve a mini mission statement, reminding you of what you want to achieve and why you do what you do to begin with.
JamieO
September 22nd, 2008 at 4:35 pmMy current slogan-to-be is, “We will turn your dreams into reality together”. I’m still working on the right grammar for it because it is for my fledgling freelance web design / development studio of 1. The we implies myself + customer rather than multiple employees in a company.
You might want to think of it as me with multiple personality disorder (”wearing multiple hats”) - but I don’t have schizophrenia. Nor would that be a good marketing ploy to promote even if I did.
Selene M. Bowlby
September 22nd, 2008 at 5:40 pmI’m still working on mine… thinking I might need to shorten it a bit - It’s an ok slogan, but I don’t LOVE it, kwim?
Company Name: iDesign Studios
Slogan: Creating custom web sites that help you stand out from the crowd”
Kai Brach
September 22nd, 2008 at 5:53 pmI’m a German living in Australia, so my slogan goes like this:
German engineered web design: efficiently sexy. :-)
Jakob Buis
September 22nd, 2008 at 6:18 pmCubiso Webdesign: Better websites
James Madara
September 22nd, 2008 at 7:42 pmSimply put:
jmadara.com : write, draw, paint, create
(portfolio site)
MadWriter.net : Feed your Muse.
(new writing blog)
Annette
September 22nd, 2008 at 8:30 pmBusiness name: All Custom Content
“Quality, Original Content to Help You
Generate More Traffic, Leads & Sales.”
Mariana Idiart
September 22nd, 2008 at 8:47 pmHi! I am an freelance translator and proofreader and my slogan is:
‘Let me translate your needs into success’ or ‘Translating your needs into success’.
Catherine
September 23rd, 2008 at 12:02 amYour topic is an answer to my prayers. I am in an incredible struggle to find the right tagline. Below is some information about the business. I am aware it is a bit of a read but how else can you understand my services. Open to any and all suggestions.
Thanks so much
Catherine
Heartistic Reflections
—————————————————————
‘Heartistic Reflections’ is committed to helping people celebrate and preserve the special moments and emotions in their lives through our individual creative attention.
The result is a uniquely personal and artistically enhanced expression that is a keepsake enjoyed now and handed down for generations. . . . . . . in a manner encouraging our clients to ‘co-create’ from their heart by sharing their memories and stories along with their photos
Breakdown of major points:
MISSION: celebrate & preserve clients special moments & emotions
‘co-create’ with clients
PROMISE: individual creative attention
‘keepsake’ worthy of handing down for generations
BRAND: ‘art in heart’ or ‘heart in art’, artistic, slightly whimsical, magenta
FAV. QUOTE: “Words (and pictures) that come from the heart enter the heart (for generations to come)” … Reimer
CREATED from: photos, journaling, stories, interviews, memoirs, letters, awards memorabilia, client’s emotions and enthusiasm, events, etc
KEEPSAKE provided: album, framed wall art, décor items (ex: lampshade), mural, family heirloom, memoir book, lifetime book, event book
Catherine
September 23rd, 2008 at 12:13 amMariana, you have a terrific tagline in “Translating your needs into success(es)”. I pluralized success as it seems to work better with needs in my opinion. See how that works for you.
Dainis Graveris
September 23rd, 2008 at 1:38 amMy slogan actually is too easy and simple - “Love In Design”
I run a design blog dedicated to bloggers, freelancers, web-developers and designers. Topics focus on web design, tutorials and inspirational articles.
John Lister
September 23rd, 2008 at 9:43 amMine’s pretty straightfoward: I’m a writer and my site/business card slogan is “Clear ~ Concise ~ Correct”.
Mason Hipp
September 23rd, 2008 at 10:08 amWow lots of great responses, thanks to everyone for joining in the conversation :-)
@JamieO — I like it, you’ve got a good start. As for the grammar, what about this: “Turning Your Dreams into Reality Together” is that any better?
@Selene — you have a good start, but I agree it could use some condensing. How does this work: “Custom Websites to Distinguish Your Company” or perhaps this one: “Custom Websites that Make You Stand Out”. What do you think?
@Catherine — very interesting business, thanks for the detailed information. How does this slogan sound: “Meaningful Keepsakes Straight From the Heart” or something similar along those lines?
Jacob Cass
September 23rd, 2008 at 10:21 amDon’t really have a slogan but on my business card it says ‘Graphic, Logo & Web Designer.’
Phil Imbesi
September 23rd, 2008 at 12:27 pmMy companies name is 3.14 Consulting (because my initials are pi)
So my slogan is, “Web Design.. as easy as pi.”
Cheesy I know.
I’m a programmer, gearing up for a shift into full time free lance.
Phil Imbesi
September 23rd, 2008 at 12:59 pm@Catherine - “Preserving your heart’s reflections, for all time.
BTW open to comments/critque on mine…
Natasha Baker
September 23rd, 2008 at 2:01 pmI’m trying to kick start my freelance writing business by blogging. I need help with my blog name and slogan. My company’s name is Inscribe Communications, which is a play on the word scribe. So I titled my blog “Social Media Scribe” but I need help elaborating on that to make it into a slogan. Any help would be appreciated!
Thanks
Natasha
Heather of Maternal Spark
September 23rd, 2008 at 3:00 pmI’m a blogger but that sometimes overlaps with freelance type endeavors. My slogan is: Where Creative Moms Shine
’Mas
September 23rd, 2008 at 3:25 pmThe business name is: PourHouse Productions.
Our slogans are: 1) When He Reigns - It Pours
2) Our designs won’t send you to the poor house
Jennae @ Green Your Decor
September 23rd, 2008 at 5:42 pmI haven’t been using my slogan everywhere, but here it is:
Company name: Jennae Signature Design (soon to be Hibiscus Creative)
Slogan: You want to look good, don’t you?
Catherine
September 23rd, 2008 at 5:57 pm@ Phil Imbesi
“Web Design.. as easy as pi”
Phil, when I hear that I think HARD, difficult, complicated - all the opposite of easy. If that is what you meant than the phrase plays well. However, and this is a big however, how many people will understand what you are saying by referring to pi. Many people loose their ability to associate with any math concepts soon after they are out of the school system. Maybe give it a rethought.
BTW, thanks for your opinion on my tagline, it is good what you suggest.
Shevonne
September 23rd, 2008 at 9:22 pmI have a proposal writing business. The name of my business is FastWriters. I came up with this slogan:
Quality Writing in a Fast-Paced World
What do you think?
Joe
September 23rd, 2008 at 11:12 pmI work with local corporations and non-profits in my area and my slogan is
“Helping Business The ‘Write’ Way.”
I’ve gotten some good feedback on it, so far.
David Hepburn
September 24th, 2008 at 12:52 amI am the owner and creative director of a multimedia design company in San Diego, California. I don’t know if you’d necessarily call it a slogan, but on my main page, I use:
Imagine. Create. Inspire.
@Kai Brach - Lieben Sie Ihren Slogan! “Efficiently sexy.”
Patricia Ann Lewis-MacDougall
September 24th, 2008 at 9:24 amThere are some nice slogans here.
My husband and I run a freelance illustration business that caters to industries that need artwork on the fairytale/fantasy side.
So our slogan is ‘Magic put down on paper!’
Nataliya
September 25th, 2008 at 12:16 amMy company name is HELPS. I don’t have a slogan, but you made me thinking. I can have my slogan as “Helps helps”…
Which I already did in a way, by creating the web address “helpshelps.ca”
P.S. i like your blog
Aliff Afiq
September 25th, 2008 at 11:06 pm“Lets The Professional Do Their Job!”
Warwick Foster
September 26th, 2008 at 9:00 amForgive the derivative …
When you absolutely, positively, have to make sales … overnight!
Warwick Foster
DKumar
September 28th, 2008 at 5:09 pmI really never think about any Slogan till now… but now ‘m thinking of picking one :)
Tuan
September 29th, 2008 at 1:47 amHey, what about my slogan:
“I am here, you are there, one of us is in the wrong place”!
Comments are appreciated!
ivan acosta-rubio
October 14th, 2008 at 3:27 pmBakedweb: A technology bakery.
Nancy
October 21st, 2008 at 11:39 amI freelance as a virtual office assistant providing administrative support, personnel & resume services via the internet.
My slogan is “Concentrate on what really matters YOUR BUSINESS, let us worry about the office stuff”.