Upselling is a great way to increase your profits as a freelancer–if it’s done right. Upselling means selling additional products and services to your existing clients or convincing them to upgrade their current purchase to a more expensive purchase.
If a fast food clerk has ever asked you if you “want fries with that,” then you’ve experienced an upsell. Upselling is common for both service-based and retail businesses and it can help freelancers too.
Smart freelancers use upselling to increase their income without annoying their clients. In fact, if it’s done right, upselling can actually strengthen your relationship with your client.
In this post, we’ll list eight bad upselling practices to avoid and then we’ll explain how to do it right.
Are you struggling as a freelancer? It could be that your personality is to blame.
Of course, there are many types of successful freelancers. So, your personality type need not be an obstacle to your success. But sadly, it often is.
In this post, I’ll list some common personality types and explain some of the freelancing challenges that are specific to each type.
Posted October 10, 2012 in Business
Did you know WordPress powers 14.7% of the top million websites in the
world? WordPress is now considered a state-of-the-art website platform
- and, best of all, it’s free to use.
It’s so great that 22 out of every 100 new, active domains in the US
are running WordPress.
And, it’s only going to keep growing as web designers learn WordPress
allows you to build sites faster and easier. Plus, now clients are
specifically asking for content management systems, like WordPress.
Posted October 8, 2012 in Marketing
While most seasoned freelancers know that blogging is an important way to promote their freelancing business, quite a few freelancers don’t have any idea how to create an effective freelancing blog.
You see, freelancing blogs are unique. While freelancing blogs are business blogs, they are not like corporate blogs. Nor are they like commercial blogs.
As a freelancer, you probably don’t have the resources of a corporation to pour into your blog. You can’t afford to hire a staff blogger or IT specialist to manage your blog. You have to handle all the blogging tasks yourself.
And unlike a commercial blog, you don’t expect your blog to be a primary source of income. Instead, you want your blog to serve as a source of leads for your freelancing business and as a way to interact with clients and potential clients.
We’ve talked a lot about the importance of blogging for freelancers, but in this post we’ll focus on the elements that your freelancing blog needs to become successful.
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