Most companies out there will give you free samples of their products as an incentive to make you want to buy it, or buy something else they have. Even if you’re selling your services, and not necessarily products, you can still give some stuff away, and it’s a pretty effective way of getting new clients, or re-enforce the business relationships between you and your existing clients (get them to hire you again for their next project).
Your cell phone company will give 3 months of unlimited calling when you sign-up, when you go to the grocery store you get a little sample of that new product (mmm, peanut butter), you can find tons of free wordpress themes out there. Heck, even drug dealers will give you samples! [Click Here to Read More...]
Posted August 30, 2007 in Business
It is very common to hear people say their last client was a pain, or that he didn’t “get it”, or “it looks ugly now because the guy wanted me to change this and that“.
Yes, I’m guilty, I said stuff like that many times before. But I probably shouldn’t have, and instead apply what I’ve learned from working in sales and marketing (5 years).
It’s usually the result of misinterpretation and a lack of communication between the creative and also technical mind (which would be you) and the non-creative mind (the client). [Click Here to Read More...]
Posted August 29, 2007 in Uncategorized
Quite often we (bloggers, designers, writers… ) forget that there are other ways to get customers than advertising and marketing our services/products online.
See, we spend a lot of time on the net, working from home, so usually when we think “advertising” we think “online advertising“.
- Let’s try to find ways to market my services online
- How can I get more people to see my website?
- What site should I join or visit to get more exposure?
- Where can I showcase my online portfolio?
- Where can I buy ads, on what sites?
Sure, advertising online is great. It’s quick, it’s easy, and it works well if you know what you’re doing.
But what about offline advertising? Yes, I mean to actually design a poster, print it, make copies, and plaster your super awesome, attention grabbing posters everywhere. Campus, store, computer shop, poster board, everywhere! [Click Here to Read More...]
Posted August 28, 2007 in Marketing
As captain of your own ship, you’ve got to find your own customers. You can’t expect them to just call you up out of the blue, excited, pre-sold and ready to hand over their cash to yours truly.
Just kidding – that’s exactly what you can expect them to do. Here’s why … [Click Here to Read More...]
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