Posted July 11, 2012 in News
The huge brands invest impressive amounts of money in advertising and constantly try to make their name even more famous. In spite of these amazing efforts, it’s enough a single case that will negatively influence people’s opinion. A well known case is Lacoste, this brand is associated with elegancy, intellectuality, and respectable people. Anders Breivik, the author of the horrible attempts in Norway was wearing a Lacoste pullover and it was a very negative image for the great brand. It’s true, it is about a very important brand and a terrrible criminal, but there are many other cases when your online identity may be affected.
In order to avoid these unwanted situations, it’s highly recommended to establish yourself a strategy to be prepared for various cases. The old saying seems actual, it is by far easier to prevent that treat. There are two great categories of factors that may be harmful for your website:
- Internal ones, this category covers all the factors that depend on the actions of the user. More pragmatically, everything that is strictly related to what you have done or not.
- External ones, having no connection with your activity.
1. The lack of control
You’ve heard how wonderful a tool social media is for freelancers. For little to no cost and a minimal time commitment you can find exposure for your freelancing business that used to be beyond the reach of most solo professionals.
But don’t take social media too lightly. To get results, you need to learn to use it effectively. Sadly, many freelancing professionals fail to get the kind of results they would like from social media. That’s because they make embarrassing mistakes.
In this post, I’ll list twenty-one embarrassing mistakes that I’ve seen on Twitter, LinkedIn, Google+, and other social media sites. You can use this list as a handy checklist to make sure that your social media presence is all that it should be.
Let me ask you something else. Do you currently have a profile on LinkedIn?
If you answered “no,” then you may be missing a great opportunity to market yourself to the very businesses that you’re trying to reach.
In this post, I’ll discuss some of the benefits freelancers can find from using LinkedIn. I’ll also share some additional resources where you can learn more about using LinkedIn for your freelancing business.
One of the wonderful things about freelancing is that a freelancing job is mobile. It doesn’t matter where you happen to be when you work, as long as you meet your deadlines and produce high quality work.
This flexibility of location has led to a new breed of freelancer–the location independent professional. These are freelancers who combine a love for travel with their freelancing careers.
But, becoming a location independent professional may not be as easy as it seems. In this post, I’ll share some areas to look out for if you plan to work and travel. I’m also inviting any location independent professionals to chime in with their own experiences and advice.
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