Popular and Better – Synonyms or Misconception?

In today’s society, where image is everything, it’s definitely easy to get carried away and end up thinking that a popular product or service is automatically better as well. Let’s try to look beyond the surface and ask ourselves if popularity should really be an important factor which needs to be taken into consideration when judging the quality of a certain product or service.

Popularity – An Important Variable?

On the one hand yes, assuming that, if a lot of people are using a certain product and are talking about it as well, it has to be good is common sense. Indeed, in most cases, popular products or services tend to be at least decent as far as quality is concerned.

But here’s where it gets tricky: yes, popularity can help us determine that a product is good, but can it help us determine which one is the best as well? In other words sure, if we have a product generating quite a bit of buzz (both positive and negative opinions), we can assume that it can’t be that bad. But is it the best one the market has to offer? When choosing between two similar products, should we judge them based on popularity alone?

Is Popularity the Only Relevant Factor?

Of course not, having such an attitude would be just plain foolish on our part. While it’s true that a good product is always easier to promote compared to a bad one, it doesn’t mean that promoting a bad one is impossible. Obviously, if the product in question is just plain awful, it’s just a matter of time until all of the marketing in the world won’t be of any help. But, rest assured, good marketing can turn a decent product into something more popular than a better one.

Let’s take a website as an example. Obviously, promoting a website which doesn’t add value to the Web is not worth it, but, on the other hand, if you have a decent website with fairly good information then yes, you can achieve far better results with it if you do your job right as far as website promotion is concerned compared to a webmaster who focuses exclusively on generating content and doesn’t do anything in order to spread the word.

While the second person may have a website which is far better as far as information is concerned, he or she will not even get close to the results the first webmaster has achieved by promoting a website which is not as good, but still decent.

Synonyms or Misconception? Neither!

All in all, is a popular product or service automatically better? While the fact that it is popular does, in most cases, mean that it’s not 100% useless, it doesn’t make it the best the market has to offer. Yes, you can use popularity as one of the factors which helps you determine the overall quality of a certain product, be it a website or anything else, but it most definitely shouldn’t be the most important one you are guided by. Always try to analyze that product carefully and see beneath the surface, as you will definitely end up congratulating yourself down the road.

What do you think?

Best wishes,
Alan Johnson

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About the author: This is a guest post by Alan Johnson, who has exposed the 100 most popular online myths over at TheRatingBlog.com.