How Chilled Is the Branding for Your Freelance Business?

Freelancers typically struggle with branding. They think great charisma and good skills with a nice, zen-white site are all they need in the ocean of competition out there. And sometimes, that works. Charm and skills goes a long way in business. But to think that this is all it takes, especially in an online environment... well, you'd be wrong. Branding goes a long, long way in the great big world of … [Read more...]