Why Your Freelancing Business Must Have a Brand

Too many freelancers operate as just another nameless, faceless resource in crowded market. They don't stand for anything and they haven't distinguished themselves from the thousands of other freelancers who are out there and competing for the same work. Then, they wonder why they have no clients. But, if you don't stand out from the other freelancers, is it really a surprise if you have trouble finding … [Read more...]

20+ Helpful Google+ Brand Page Resources for Freelancers

A few weeks ago Google+ rolled out their much anticipated brand pages. These brand pages are intended for company and business use (in contrast to the original Google+ profiles, which had to be registered to an individual). Many big brands have jumped on the bandwagon and set up their Google+ Pages. Many freelancers have also set up pages for their blogs and businesses. You may be wondering if these pages can … [Read more...]

14 Q & A Sites Where Freelancers Can Shine

Freelancing is all about making positive connections and building relationships. The more relationships that you build, the greater your pool of potential customers. That's why, as a freelancer, I like to examine different means of connecting online. Today, I'll examine question and answer (Q & A) sites and provide a mini review for fourteen popular Q & A sites. … [Read more...]

How Freelancers Can Brand Themselves Using Twitter Trends

Trending on Twitter was a difficult undertaking just a few years ago. If you were a major celebrity who a lot of people liked, you would have a shot. If you were famous and said something really stupid, you had a fighting chance. If you were at any point a well known name and you suddenly croaked, you have an 80% probability of trending high on the social networking site. With this in mind, it is no shock … [Read more...]

How to Pick the Right Colors for Your (Personal) Brand

As a freelancer, your business image isn't just a reflection of your work, it's a statement of your personal identity. With every project you complete, a portion of your personal design beliefs, creative insights and unique identity is woven into the results. These ties should be reflected in the freelance identity portrayed to your clients. As such, when creating an identity for your freelance business, care … [Read more...]

Why Freelancers Need a Brand and How to Create One

We all know that large and small businesses alike benefit from great branding. Freelancers, on the other hand, may overlook this effective marketing strategy. The truth is, however, that as a freelancer branding is just as important as it is for traditional businesses. Yet, many freelancers don't realize how important this vital marketing tool really is. Without branding, your freelancing efforts may … [Read more...]

10 Ways to Get Your Name in Front of Prospective Clients

The most difficult part about starting out as a freelancer is finding work. If you've ever spent an entire day applying for advertised freelance gigs, you will probably relate to this post. A key component of getting clients for your freelancing business is to get your name out there. You can be the very best freelancer in your chosen profession, but if no one has ever heard of you or your freelancing … [Read more...]

How to Write a Great Twitter Bio to Get Targeted Followers

Much has been written about using Twitter for business, for social networking, for personal connections, for making money with and increasing follower count. But many people forget that without a good (great) Twitter bio, it's virtually impossible to get targeted followers, much less engage meaningfully with them. Now some may argue that writing an itty bit bio of a 160 characters is hardly rocket science and … [Read more...]

Is the Title “Freelancer” a Turn-Off?

I have read a number of articles, blog posts and even comments here at Freelance Folder that suggest anyone who works under the title "freelancer" may be short-changing themselves. The idea is that the title has negative or substandard connotations that go along with it, and opponents recommend using some other type of terminology to define oneself in an effort to avoid any negative stereotypes that might be … [Read more...]

How Chilled Is the Branding for Your Freelance Business?

Freelancers typically struggle with branding. They think great charisma and good skills with a nice, zen-white site are all they need in the ocean of competition out there. And sometimes, that works. Charm and skills goes a long way in business. But to think that this is all it takes, especially in an online environment... well, you'd be wrong. Branding goes a long, long way in the great big world of … [Read more...]