7 Ways to Identify and Market the Uniqueness of Your Freelance Business

As a freelance web and graphic designer, I realize that I am one tiny fish in a huge sea full of countless others in the same field. I am also aware that, although I am relatively successful and skilled at my craft, I am definitely not the best. So how can I go about attracting clients when they have so many other choices? This post will look at the value of identifying unique traits and services your … [Read more...]

5 Misuses of Social Media That Could Kill Your Freelance Business

Unless you've been living under a rock this year, you have witnessed the explosion of social media as a tool for marketing, networking and branding in new and exciting ways. What started out as a few different methods for communicating and sharing online with friends and family has spawned entirely new occupations, from social media marketers to brand management organizations to software applications for … [Read more...]

How to Monitor Your Brand on Social Media

Did you know that people are talking about your freelance business? It's true. The evolving technologies and transformation of web as a social tool means that people everywhere are talking, and it is critical for you to listen to what they are saying about your business. The methods we'll show you for tracking your business on social media are pretty simple, but they can provide a lot of insight as to how … [Read more...]

Five Freelance Branding Tips You Can Use Right Now

Can you control what others think of your freelancing business? Do you know how to motivate potential buyers? Have you built customer loyalty? While these tasks may seem daunting or even impossible, by properly branding your freelance business you can accomplish all of the objectives listed above and more. Good branding effectively communicates what your business is about, motivates buyers, and builds … [Read more...]

The Violent Truth of Branding

You might not know it, but I was once a work-at-home mom. For the better part of three years, I operated my freelance career as a Jewish woman living in Atlanta. I wrote for parenting and pregnancy web sites, I contributed to mommy blogs and I posted to work-at-home mom message boards. I even entered into discussions about religion, politics and motherhood on a now-defunct moms message board. In my spare … [Read more...]

The Violent Truth Of Opportunity

If I hear one more freelance writer whining about how she can't find freelance gigs, I'm going to scream. I'm like anyone else. There are times when I'm likely to sit around hoping for a new opportunity to knock me over the head. Fact of the matter is, though, I've come to the place in my life and career where I realize something: opportunities aren't discovered, they are created. I understand what it … [Read more...]

Do You Take Yourself Seriously As A Freelancer?

More than anything else, your business is dependent on the personal vibe that radiates from you in every communication - your emails, your website, your collateral. Are you absolutely nailing this, communicating the confidence that brings in clients day after day ... or do you let fears, insecurities and false humility hold you back? If you want more clients, you have to take yourself seriously as a … [Read more...]

3 Steps To Creating A Freelancing Brand That Sells

Dependable. Innovative. Trustworthy. Creative ... any one of these words (and many others) could describe your personality as a freelancer. But are you making sure that potential clients know exactly why you stand out from the competition? If you're not wrapping your personal brand around everything you present to the world online, you're going to lose customers to those who are. Here are three simple … [Read more...]

Playin’ the Role: A Case Study in Credibility

There are times and places for eloquence. This isn't one. There's something you need to know and you don't need fanciful principles, lofty concepts, or useless ideology. This is a report on a case study that will change the way you freelance. Let's get down to brass tacks and set a solid foundation with some undeniable facts. You face inherent obstacles that threaten your success as a freelancer. Actually, … [Read more...]

Turn Your Process into a Supercharged Sales and Branding Tool

Your client: "That sounds great! How do we get started? What are the steps?" You: "Uh... well, first we, no--wait, first, we..." Has the above ever happened to you? Your initial meeting with a prospective client was going so well until you made her believe that you had no clear idea of what your own process involves. Which is too bad, because of course you know the steps. But you're living inside those … [Read more...]