When the Client Ruins Your Work–What Would You Do?

As I wrapped up the web copywriting job, I was pleased with the results. The copy was punchy, yet to the point. It was perfectly geared to the target audience. And it was persuasive and well organized. In short, it was some of the best writing I had ever done. I just knew that the client would get lots of results. Except...the client never used the copy I wrote. Not really, anyway. When I went to see … [Read more...]