When the Client Ruins Your Work–What Would You Do?

As I wrapped up the web copywriting job, I was pleased with the results. The copy was punchy, yet to the point. It was perfectly geared to the target audience. And it was persuasive and well organized. In short, it was some of the best writing I had ever done. I just knew that the client would get lots of results. Except...the client never used the copy I wrote. Not really, anyway. When I went to see … [Read more...]

How to Spot Difficult Clients BEFORE Signing a Contract

Have you ever gotten half way through a project with a new client, and then realized you never should have signed the project in the first place? Have you ever recognized too late that this new client is a disaster to work with, and then kicked yourself for not listening to your initial gut reaction? I've been there plenty of times. So much so that I finally made myself a ‘cheat sheet’ of how to weed out … [Read more...]