Get Inside Your Client’s Mind

Wouldn't freelancing be so much easier if we could read our clients' minds? Then we wouldn't need to hem and haw about our quotations, worrying if our fees are too high or that our clients can't afford them. Or too low so that we look like sub-par freelancers. Neither would we second-guess our work, wasting precious minutes and energy wondering if it's good enough. If we could read our clients' minds we … [Read more...]

How to Use Your Ideal Client Profile to Strengthen Your Business

Just the other day, I was advising a new freelancer about how to jumpstart his freelancing career. One of the first suggestions I made was for him to get crystal clear on who his Ideal Client was. Your Ideal Client is the embodiment of the one person you would be happiest working with. … [Read more...]