11 Reasons to Believe in Your Freelancing Client

I admit it. I've been lucky. The number of good clients that I've worked for far outweighs the number of bad clients that I've worked for. We freelancers love to gripe about bad clients. That's why sites like Clients from Hell are so popular. Even on Freelance Folder, our post on 10 Types of Bad Clients and How to Avoid Them attracted nearly 100 comments. Don't get me wrong. Bad clients are out there. They … [Read more...]

Plan a Marketing Strategy for your Freelance Career

Going the freelance route can be quite an exhilarating process. You drop the 9-to-5 workday in exchange for a whole lot more freedom and independence. But with this job track also comes the burden of management. Personal branding and marketing is a big part of growing your own freelance business. You need to get your name out there into the world and hopefully reel in a few clients. It can be difficult, but I … [Read more...]

5 Ways to Get Web Content from Your Client on Time

It’s an all-too-common problem we designers face. You’ve laid out the brochure, or built the website, set up the database and integrated your CMS of choice, but you’re still faced with page after page of “Lorem ipsum…” where the client’s copy should be. This then impacts on your next project, since when the copy eventually does show up, you need to revisit a job you should have put to bed weeks ago. In … [Read more...]

7 Secrets to Winning Better Projects — Faster

What do you do when a potential client calls you about a project opportunity? Do you know what questions to ask…and in what order? Do you know what “next steps” you’ll suggest based on the information you gather? OK…so developing a sales process is not the most exciting activity in the world. But somewhere during my 11 years in sales, I came to the realization that even a mediocre process beats no process at … [Read more...]

How to Keep a Mistake from Losing You a Client

Every freelancer makes mistakes. You miss a phrase in the client’s specs that expressly says not to use any blue in the design, and your first mockup has blue all over it. You miss a deadline, and you don’t even have a good excuse--you just forgot the project was due on that date. You accidentally copy someone who most definitely should not have been copied on that email you sent, and it created an internal … [Read more...]

7 Ways to Identify and Market the Uniqueness of Your Freelance Business

As a freelance web and graphic designer, I realize that I am one tiny fish in a huge sea full of countless others in the same field. I am also aware that, although I am relatively successful and skilled at my craft, I am definitely not the best. So how can I go about attracting clients when they have so many other choices? This post will look at the value of identifying unique traits and services your … [Read more...]

Pros and Cons of a Public Price List

As freelancers, we can be very flexible on pricing. We can charge by the project, charge by the hour, increase our rates for rush jobs, decrease them for charities or work completely for free for our friends and family if we choose. However, some freelancers instead choose to publicly disclose their prices on their website or brochures, eliminating some of the flexibility they may have on pricing. There are … [Read more...]