Open Thread: How Much Time Do You Spend on Marketing?

Something that most non-freelancers don't realize is that it take an awful lot of marketing effort to build a successful freelancing business. The time that you spend marketing your freelance business is not time that you are getting paid for. In fact, I've read where some freelancing gurus recommend spending at least half of your working time on marketing. While there's no doubt that marketing is terribly … [Read more...]

7 Ways to Identify and Market the Uniqueness of Your Freelance Business

As a freelance web and graphic designer, I realize that I am one tiny fish in a huge sea full of countless others in the same field. I am also aware that, although I am relatively successful and skilled at my craft, I am definitely not the best. So how can I go about attracting clients when they have so many other choices? This post will look at the value of identifying unique traits and services your … [Read more...]

Pros and Cons of a Public Price List

As freelancers, we can be very flexible on pricing. We can charge by the project, charge by the hour, increase our rates for rush jobs, decrease them for charities or work completely for free for our friends and family if we choose. However, some freelancers instead choose to publicly disclose their prices on their website or brochures, eliminating some of the flexibility they may have on pricing. There are … [Read more...]

Solve the Common Marketing Problems that Bug Most Freelancers

As a freelancer, you probably have a great deal of expertise in what you do. Whether it's programming, web development, graphic design, freelance writing, or some other field--you've worked hard and honed your skills. Now, you may be starting to see some of the benefits of all that hard work. With a few exceptions (those of you whose field actually is marketing), your knowledge of marketing is probably not as … [Read more...]

How To Build The Ultimate Job Finding Dashboard with iGoogle

Picture this: You wake up in the morning, grab your cup of coffee, and meander over to your computer. After checking your morning email and twitter accounts, you get started looking for some new work. You check a number of different job boards, look for keywords on a bunch of job-finding sites, and complete several twitter searches. After about hour or so of looking, you've got 5 or so potential leads. Not a bad … [Read more...]

Exposed: Facebook Sends More Traffic Than Twitter

Are you a freelancer, blogger or business owner with a website? Do you want to get more traffic? This article will compare the traffic sent by Facebook VS the traffic sent by Twitter, and suggest some ideas that you may want to invest in -- like building up your Twitter and Facebook profiles. You may be surprised to know that Facebook sends more traffic (& comments) than Twitter, but here is the big … [Read more...]