Open Thread: How Much Time Do You Spend on Marketing?

Something that most non-freelancers don't realize is that it take an awful lot of marketing effort to build a successful freelancing business. The time that you spend marketing your freelance business is not time that you are getting paid for. In fact, I've read where some freelancing gurus recommend spending at least half of your working time on marketing. While there's no doubt that marketing is terribly … [Read more...]

Working With Other Freelancers to Expand Your Business

There comes a time in every freelancer's career where you might decide that you need to expand your clientele or services, while still staying a one-person business.  While I believing that niching yourself into a certain type of client, industry or service can greatly improve your clientele and revenue; it's also important to make use of those "confused clients". Who are these confused clients? If you're a … [Read more...]

A Freelancer’s Guide to Dealing with Difficult People

Does being a freelancer mean that you no longer deal with difficult people at work? At first glance, it may seem so. As freelancers, many of us work by ourselves (or at least, we are not in an office surrounded by other people). The challenges of dealing with Joe who makes loud personal calls from the next cubicle while you are trying to work or with Susie who hogs the copying machine to make personal … [Read more...]

5 Misuses of Social Media That Could Kill Your Freelance Business

Unless you've been living under a rock this year, you have witnessed the explosion of social media as a tool for marketing, networking and branding in new and exciting ways. What started out as a few different methods for communicating and sharing online with friends and family has spawned entirely new occupations, from social media marketers to brand management organizations to software applications for … [Read more...]

Five Ways to Better Engage Readers on Your Blog

Most freelancers would agree on the value of building a strong network through blogging. Besides providing value through content, blogging is also very valuable by providing community. A strong network isn't possible without interaction. You can write the most compelling article each time, but if it doesn't spark conversation, your blog isn't going to cut it as a networking platform. In this article, we … [Read more...]

Open Thread: What is Your Favorite Social Media Platform?

There are several popular social media platforms that most freelancers use on a regular basis: Facebook, Twitter, LinkedIn... There are also dozens of lesser-known social media platforms. Many of them are specific to a particular need or industry. Some may be just getting started. In this open thread we want to ask a simple question: What is Your Favorite Social Media Platform? Think about where you … [Read more...]

Why Your Worst Clients Should Still Get Your Best Service

Recently I have been involved in a few different discussions with other freelance designers in which I have noticed an unsettling trend: at some point in the conversation the topic turns to client horror stories. It usually starts out with some type of question about how the others would handle a particular situation that one is facing, but then it digresses to complaints about clients and the awful things they … [Read more...]

4 Ways Web-Workers Can Use Time-Wasters Effectively And Productively

If you are a freelancer and work from home, then chances are the internet is your bread and butter. You get new clients, market yourself, network, work on and deliver projects via the internet. If you ask me, I cannot imagine life without it. I just go crazy when I find that the net is not working. So the web is undoubtedly a boon for us but it also offers a lot of things which can easily distract us from our … [Read more...]

My 5¢ Advertisement

What’s black and white and read all over? I know, it’s an old one right? It’s a newspaper. But if you are looking at starting a new business or expanding on an existing one, I know an absolute guaranteed way to increase your business for the cost of one small nickel. No, I’m not shining you on either. That is the cost of producing a nice business card on quality stock. It is the smallest investment you will … [Read more...]

The Value Of Networking – Offer A Wider Range Of Services

How many times have you lost clients because you could not offer that one extra service they were looking for? Do you know your strengths and weaknesses? If you are an active freelancer you probably have a pretty good idea. But with the economy circling the drain most of us can’t afford to expand our small businesses to include more personnel or equipment to offer a wider range of services. So what are we to … [Read more...]