Your Online Reputation: You Are What You Share

How do your prospective clients learn about you? More importantly what do they know about you? Well, unless you happen to have met your client face-to-face, your client learns about you from what you've shared online. You are what you share--at least to your client. In this post, I'll discuss the importance of your online reputation. … [Read more...]

Are You Guilty of T.M.I.?

Freelancers go to great lengths to build strong relationships with clients, so it should come as no surprise that they are sometimes guilty of sharing too much information (T.M.I.) online. While it's important to be authentic and genuine online, it's also possible to overshare. There are some things that clients, colleagues, and potential clients didn't really need to know about you. Yet, oversharing … [Read more...]

The Freelancer’s Pros and Cons of Participating in Interviews

If you've been actively promoting your freelancing business and demonstrating your expertise in your field, chances are that eventually you will be asked to participate in an interview. The interview request could come from another freelancer, a blogger, or it could come from a member of the mainstream media. Often, freelancers are uncertain about how to handle such requests. In this post, we'll discuss the … [Read more...]

10 Secret Reasons Why You Lose Clients

Have you ever lost a client and then wondered why? Of course, you can always ask your client what went wrong, but many will not tell you. They may be afraid of hurting your feelings or they may just want to avoid a potentially unpleasant confrontation with you. Since I use freelancers once in a while that puts me in the unique position of being a freelancer and also an occasional client of freelancers. So, … [Read more...]

Why Online Reputation Management Is More Important Than Ever

Do you monitor your online reputation? Some time ago, we explained why a freelancer's online reputation is important to their business. Those points are still valid. In fact, there's now more information than ever about each of us online. Yet, judging from the comments I see almost daily on social media sites and on blogs, I am guessing that many freelancers have become lax about managing their online … [Read more...]

How to Monitor Your Brand on Social Media

Did you know that people are talking about your freelance business? It's true. The evolving technologies and transformation of web as a social tool means that people everywhere are talking, and it is critical for you to listen to what they are saying about your business. The methods we'll show you for tracking your business on social media are pretty simple, but they can provide a lot of insight as to how … [Read more...]

Online Reputation Management: A Necessary Evil

The Internet has spawned a whole new profession. It's called online reputation management. Even if you don't do business online, have a website, or have an e-mail account, you still need to think about your online reputation. Consider this: Anyone can go online at any time and post a negative comment about you on a blog or message forum and if you have no other information about you online that's what … [Read more...]