The Seven Deadly Sins of Freelancing Part 7 – Sacrificing Integrity

There are a number of ways that a freelancer can lose her business. Sometimes, the economy takes a dive and she can’t recover. Sometimes, she isn’t good at what she does. Sometimes, she falls prey to one of the first six deadly sins of freelancing. She doesn’t plan, she doesn’t market, she aims too high or too low. There is something else, though, that can destroy a freelance business. Of the seven deadly … [Read more...]

The Seven Deadly Sins of Freelancing Part 6 – Lack of Diversification

If you’re anything like me, you like getting paid, but you hate dealing with invoicing and collections. You’re a writer, designer, developer, etc... not an accountant. This problem is multiplied when you’ve got a long list of clients with whom you’re working. It’s tempting, when a large gig comes along, to hitch your wagon to that star, and work almost exclusively for a single client. There’s a problem … [Read more...]

The Seven Deadly Sins of Freelancing Part 5 – Accidental Branding

This idea of branding seems to come up again and again when I’m talking to freelance writers. With the rise of blogging as a means of marketing, freelancers find themselves forced to choose a distinct voice, unique look, or narrow niche. Before they realize it, they’ve backed themselves into a corner, only able to get certain types of gigs. Deadly Freelancing Sin #5: Accidental Branding I’ve talked about … [Read more...]

The Seven Deadly Sins of Freelancing Part 4 – Ignoring Marketing And Sales

One of the things that comes up again and again in conversations I have with freelancers is how much they hate marketing. Oh, we love to write or design or develop, but when it comes to creating a brand and putting it out there, we often come up short. Add to that the fact that many freelancers just don’t understand or have a knack for sales and you have a double-whammy. Deadly Freelancing Sin #4: … [Read more...]

The Seven Deadly Sins of Freelancing Part 3 – Failure To Plan Your Business

So, we’ve made it past the sins of underestimating the freelance job and overestimating our own abilities. What’s next? What other critical mistakes can keep you from being successful in your freelancing career? Well, the next sin is a sin of omission. See, not all sins are active; sometimes, you can be humming right along at your freelance business, thinking things are going swell. Suddenly, you find … [Read more...]

The Seven Deadly Sins of Freelancing Part 2 – Overestimating Your Abilities

I told you last time: most people who fail as freelancers don’t fail because they are good at what they do. In some cases, they fail because they underestimated the job. It’s not about your writing or design skills; sometimes, those skills can even get in the way of your success as a freelancer. Deadly Freelancing Sin #2: Overestimating your abilities OK, you’re a kickass writer or a hotshot designer. That’s … [Read more...]

The Seven Deadly Sins of Freelancing Part 1 – Underestimating The Job

Most people who fail as freelancers don’t fail because they are good at what they do. It isn’t that they’re horrible designers, or that they can’t write well. Most often, freelancers fail because they make bad choices about how they want to run their freelancing business. They fall prey to one of the seven deadly sins of freelancing. This 7-part series will take a look at each of the freelancing sins and tell … [Read more...]