Typography Essentials – Part 2

In my last article, I went over a lot of basics that we all tend to forget when we get to working out in the real world. But sometimes the real world leads us right back to the basic information we used as first year students. I know, I’ve had a couple this week. Am I the only one hearing “I just want letters, no graphics” from some of my clients? And it isn’t because of the cost. My custom logos cost the … [Read more...]

Typography Essentials – A Getting Started Guide

What is typography? And why is it so important to graphic designers? As long as you spell everything correctly and make sure the message is what the client wants to see, why does the font style make any difference? Because everything you touch, see and create is impacted by the use of writing styles and techniques. There are a lot of reasons why designers need to have a solid foundation when it comes to the … [Read more...]