The Difference between Fluff and Interesting Content

Freelance writing sounds like a great way to improve your writing and make some money on the side. Many people who are truly interested in writing choose freelancing, because it allows them to write on a variety of subjects and get paid for it. Unfortunately, the reality is that freelancing rarely gives you the opportunity to write interesting content, or let you choose your own subjects.

Because of this, most freelancers end up developing a boring writing style. They can pump out tons of content in a short amount of time, but it all sounds the same, and nothing is gained from reading these articles. These writers excel at writing “fluff,” but have problems writing actual quality content. This trend towards fluff is unfortunate, because many high paying freelance jobs require an engaging writing style, so when the time comes for you to apply for these types of jobs, your writing style will be inadequate.

In this post, I’ll explain how to develop an engaging writing style and keep yourself from writing fluff.


What Is Fluff?

I’m sure you’ve read fluff before. Fluff articles can be read all the way through, and then once you finish reading them, you realize you don’t remember what the article was originally about.

Interesting content, on the other hand, draws you in, and makes you want more. Interesting articles are in high demand. The only people who want fluff are people who are only using the articles for SEO purposes, which can only get you so far.

The Key to Good Content

So how do you start writing quality, interesting content when you’ve been writing fluff for a while?

The key is passion, and interest. When writing about something that you’re passionate about, or something that interests you, it’s easy to write an amazing article. The writing process goes very quickly, and in the end, you’ve written an amazing article.

However, if you want to write about relationships, and your freelance employer wants you to write about credit card debt, your lack of interest will usually show up on paper. If you can find a way to become interested and passionate about any subject, your writing will greatly improve, and you’ll be able to get freelance jobs that require an interesting and upbeat writing style.

How to Develop Passion for Many Topics

Developing passion might sound like a great idea, but how do you become passionate about any topic?

The secret is to learn more about that topic, and to have an open mind. For me, if I have to write an article on credit card debt, I expect to enjoy it. Then, once I’m in the right mindset, I start my research. I try to find the most interesting information available on the topic, and then become interested in it myself.

How you get interested can change depending on your personality. Using the credit card debt example, I find myself getting interested by learning tricks to lessen your debt by a small amount, and over time, it adds up. I like how you can change little things and get big results, so I choose to write from that viewpoint. Because of my extra efforts, my articles sound interesting and engaging, even though I originally had no interest in the topic.

Getting interested in a topic is easier to do than you might believe. It really is all about your mindset. If you still don’t think you could get interested in a “boring” topic, think of it this way. Someone is interested in that topic enough to write quality articles on it. So what’s the difference between those people and you? The mindset. They have the mindset where they enjoy writing articles on a so-called boring topic, therefore, they do.

This, like anything else, requires practice to perfect. Once you get into the habit of enjoying every topic, though, you will soon be able to write large amounts of quality articles, much like before, except this time, your articles are interesting.
Unlike writing fluff, writing with passion can help you improve as a writer. Fluff will help you make your grammar and spelling perfect, but writing passionately will help you become a better writer. On top of this, you’ll be able to get higher paying jobs.

Starting Your Own Projects (and More)

Once you’ve perfected this type of writing, you can move on from freelancing if you want to. Writing amazing articles for someone else is all well and good, but once you get to the point where you can write about any subject with passion, you should start your own project. Whether this project is a blog or some other type of website, you have a better chance of making a lot more money working on your own.

Once you’ve developed your writing style, starting your own projects is just one of the many options available to you.

To Sum Things Up

If you’ve wanted to become a professional writer, freelancing can greatly improve your ability to write–if you do it right. If you write with passion on any topic, you can move on to other jobs in the writing field with ease.

If you’re just freelance writing for some extra cash on the side, learning to write with passion will allow you to increase your rates, and apply for higher paying writing jobs.

What About You?

Take a look at your own freelancing blog. Do you write with passion, or do you write fluff? The choice is up to you.

In the comments, share your thoughts on how to write more interesting and engaging posts.

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