If you have been trying to launch a freelance career in any genre, you have probably felt the sting of an oversaturated market more than once. There are so many people out there vying for jobs, many of them lacking skill but snatched up because of their ridiculously low price. While the buyers who try this route often have to learn the hard way that this is the wrong road, it doesn’t help you in the meantime.
But being heard over the noise and standing out doesn’t have to mean you shout louder than the rest; that just adds to the clutter. Instead, you should take a minimalist approach, stripping the layers of bulk away and following a more simple blueprint toward success. I guarantee that if you make it a little easier, you will be better off.
You may be wondering how you can apply minimalist ideals to a freelance career. It is all about getting back to basics and ignoring the call of more complicated promotion and activity. This will reduce your legwork and let you focus on your real career.
Don’t Branch Out on Services
Every freelancer seems to be trying to provide a multifaceted service list straight out of the gate. They claim to be able to write everything from ghost-written novels to press releases, and they hatch together a sales ad that gives the price to each one like a shopping list.
But going this route will actually hurt more than help. If you focus on a single service for a time, you will be able to establish yourself as an expert while gaining important experience. Not to mention, you will be more able to take referrals, which is the easiest way of scoring work.
Start with a niche, then work your way up to offering more. You will also sometimes find clients who want other types of work done, which you can take when you are ready and start asserting yourself as an expert in that category as well.
Don’t Splurge on the Site
What is with the sudden increase in overcomplicated and flashy freelance sites? This seems to be a trend, but it actually detracts from rather than adds to your appeal. That is because most clients are looking for a quick peek into your abilities, not a full rundown of everything you have ever done, set with special effects and a light show. They have too many people to interview to be interested in all of that.
You need a simple, clean and efficient site that shows off what you can do. It should be fast loading, be easy to navigate and feature the best work you have done. It should also be updated on a regular basis, which won’t be easy if you have a difficult-to-use website unless you moonlight as a graphic designer.
I usually suggest to people that they create a simple and stylish blog or else a bare bones website with a couple of pages. I have even seen some amazing freelancer sites that were a single page, with a cool layout that gave everything in different, bordered sections and scroll menus.
Focus Your Web
One of the biggest mistakes of any kind of marketing is casting too wide of a web. When you do this, you will be able to bring in many different types of people as your audience, but without a target the results will be mixed and weak. You will have more eyes on you, but fewer quality customers to select from because only a slim number will be interested in what you have to offer. That means less work, not more.
Instead, you should be specific in how you approach your marketing. Use language intended to draw people with a specific niche, making it clear what you are offering. That will provide a platform to attract your target audience, a much smaller catch of potential clients that will improve your chances of getting quality work.
Plus, it will help to push the reputation you have for your area of expertise.
Keep Things Simple
As you can see, freelancing isn’t rocket science. If you keep things simple, you will be able to present yourself efficiently while focusing on your actual work. This will work much better than if you were running around, overextending yourself and shouting at the top of your lungs to be heard above all the others. This will be a lot less stressful, too, which will keep you on top of your game better than if you were hassled and strained.
So apply minimalism to your freelancing approach and see for yourself what the simpler way can do for you.
How do you keep things simple in your freelancing business?