The Facebook Fan Page Recipe — 0 to 1000 Fans In 35 Days

facebook-fan-pageIf you are a regular Freelance Folder reader, then you already know we recently created a Facebook fan page for Freelance Folder. Our fan page has been live since October 6th, 2009 — and on November 10th, about 35 days later, we reached the one thousand fan milestone. In this post we’ll show you how we did it (and how you can do it too).

Before I share some of the things we did to grow the fan page at such a rapid pace, the FreelanceFolder team would like to thank all of our readers for your support. The biggest reason for our success on Facebook is your interest and participation, and we definitely couldn’t have done it without you — Thanks!

Okay, let’s start with a quick guide to creating fan pages for anyone who doesn’t already know how, and then we’ll move on to some of the more growth-oriented stuff.

Getting Started With a Facebook Fan Page

To create a Facebook fan page you can simply visit the public page that allows you to create ads and pages. Click on Create a Page. You will be given three options:

  • Local
  • Brand
  • Artist, Band, or Public Figure

Creating a Facebook Fangpage

Choose the category that suits your business the most and follow the instructions.

Creating a fan page on Facebook doesn’t take more than two minutes, but building it and creating a thriving community within that page can take months.

Now that you’ve created a fan page for your business or site, let’s start growing it.

Get Your Closest Contacts Involved

Now that your Facebook page is ready to roll, it’s time to give it a little push.

The first thing you want to do to grow your fan page is utilize close friends on Facebook. I am not talking about online acquaintances, I am talking about people you probably have met or have interacted with on Facebook quite a few times.

Let your close friends know that you have created a fan page. Ask them to be a fan. It’s almost guaranteed that they will become a fan without hesitating.

This step really depends on how many of your close contacts use Facebook. The more the merrier. At this point, do not use the Suggest to Friends feature to contact random connections. Save the first few days for the close-knit group and then extend invites to a larger group.

It’s Time to Send Some Invitations

Suggest your fanpage to friendsNow that you have asked your close friends to become fans, it’s time to send out invites to your acquaintances.

If you have a few hundred friends, do not send out invites all at once. You don’t want a spike of fans one day and be dead in the water the next day.

My approach to sending out invites for our fan page was to choose a set of first letters each day and only send out invites to those people. For example, the first day I sent out invites to people whose name begin with the letters A, B and C and the second day I sent out invites to people whose name begin with the letters D, E, F and G and so on and so forth.

This way you don’t end up getting fifty fans one day and nothing the rest of the days. The Suggest to Friends feature is on the left right under your fan page profile picture.

Make sure to spread out your invites. You want your fan page to grow faster, but you don’t want it to spike and die off suddenly. Send out a few invites each day for a couple of days to keep new fans coming to the page.

Now that you’ve sent out your invites, you need to decide whether to run an ad campaign to promote your fan page.

Run a Facebook Ad Campaign

I know that many freelancers are on a shoestring budget, but if you can spare $5.00 to $20.00 I highly recommend running an ad campaign. Facebook allows you to target your ads and gives you the option to pinpoint who sees the ad. You can target ads based on age, gender, location, profession, etc.

Facebook ad campaign

You can either pay for impressions or for clicks. I usually go with impressions because my main goal is to get the page seen by as many people as possible. Even if they don’t click and sign up when they see the ad, there is a possibility that they might come back later. It’s just one of the ways to take your dollar further.

To create an ad, go to public page that allows you to create ads and pages.

At this point, you can start promoting your fan page through your website.

Cross-Promote Your Fan Page

Now that you are done asking for help from your close group of friends and sending out invites, it’s time to kick it into high gear.

When we launched the FreelanceFolder fan page we didn’t announce it on the site for a couple days. We knew once we announced it, we would get a lot of freelancers signing up. Although we wanted to grow fast, we wanted it to be a gradual growth and already have some kind of community active on the fan page.

Once you have some activity going, talk about your fan page on your blog or your site. Grab a fan page box (like we have in the sidebar) and embed it on your blog. Anyone who missed your announcement post about the fan page can still see that you have a community rolling on one of the hottest social media platforms.

Promote with a Fanpage box

By now, if you have been active and updated your fan page regularly, you should already have a few hundred fans. (Please note that for these tips to work efficiently you need to constantly update your fan page and stay on top of the tasks.)

After you are done implementing the above tips, the main thing is to engage your fans. You can only ask so many people to become a fan. After a certain point, people need to come to your fan page organically. They need to find you without you having to call them.

Above all, make sure your fans are interacting. There is no point in having a fan page with thousands of fans where no one really interacts. So let’s see some of the ways to pull in people without really having to ask them to become fans.

You should follow the tips outlined below as soon as you get your fan page up and running.

Your Updates Should “Call For Action”

Ask questions to draw participationIf you are a popular celebrity or a big brand, you won’t have a hard time getting your fans to engage on the fan page.

As freelancers, though, we often lack that sort of popularity. It is necessary to take measures to make sure there is interaction.

The key of having a fan page is to create a thriving community on a different platform other than your blog. Once again, the more platforms you can utilize, the better.

You will often see fan pages that have huge number of fans, but they often lack participation. Numbers alone won’t do the magic. We need people behind those numbers that are willing to engage and interact on your fan page with you and the rest of the fans.

One of the best ways to “call for action” through your updates is by asking a question. If you look at our fan page, we ask a lot of questions. We do this not just for the sake of asking, but because we value what our fans and friends think.

People love to voice their opinion and share their expertise. Make sure your updates ask them to do that. Simply linking to each article you publish on your blog won’t help you much as far as growing your fan page goes.

Also when you update, make sure you are asking your fans to do something. Make them feel they are an important part of your Facebook community.

Two of the best ways for your fans to interact are through the Like and Comment features.

Like and Comment Are Your Best Friends

Facebook "like" featureThe reason I say you want as much engagement as possible from your fans is because you want them to take action. That action can be either clicking the Like button or commenting on your update.

These Like and Comment features are extremely important to growing your fan page. Every time someone comments on your update or clicks the like button it shows on their feeds. Your fans’ friends see their profile or feed on the main page. They also see that one of your fans have been commenting on or using the like feature on your fan page. This can creates a viral effect.

If the update is good enough and really thought-provoking, those users who didn’t know about your fan page might join because they saw someone they knew on Facebook actively using it.

The key is to make sure your fans are participating and using those Like and Comment features so that it shows on their feeds. This is one of the best ways to get your fan page exposed to as many people as possible.

Now that we have explained how to use Facebook features to promote your fan page we will examine the use of third party apps.

Utilize Third Party Apps

Blog and Twitter Tab on Facebook pageOne of the reason Facebook is so popular is because of all the third party Facebook apps that are out there. I am talking about the apps that actually add value to your fan page.

If you look at our fan page, you will notice two tabs at the top that are not default tabs for fan pages — News and Twitter. If you click on the News tab you will see our recent posts. If you click on the Twitter tab you will see our Twitter updates.

In essence, these apps allow us to make our fan page a single stop information source for our fans (you can find these apps at involver.com for free). Our fans can quickly check our Facebook updates, see what’s new on our blog, and even see what we are tweeting.

I personally think one of the best Facebook apps is the FBML application, also known as FaceBook Markup Language. You can use this app to create customized tabs, etc.

If you are good with HTML, the possibilities are endless. For example, you could create a custom welcome page so that anyone who is not a fan yet will land on the custom page rather than the wall.

Here is a good example of a custom welcome page created by AllFacebook for their fan page using FBML.

Using FBML app to create a custom page for your fanpage

Conclusion

Following the steps outlined above will definitely help you attract more fans. However, do keep in mind that numbers alone don’t mean a thing.

Your fan page can have 50,000 people, but if they are not interacting it’s not really a community. Without an active community, neither you nor your fans will get any benefit out of your fan pages.

There are many other ways to utilize the fan page to gain more fans and make it an active community, but we will cover those when we hit the next milestone :) .

Your Turn

We’ve given a quick guide to creating a fan page and we’ve show you how to build a community around your fan page.

If you have any questions please feel free to ask. Also, do share your personal experience regarding Facebook fan pages.

Be sure to follow us on Twitter and join our Facebook fan page. Feel free to list your Facebook pages as well.

Comments

  1. says

    I hadn’t really seen the advantage of using Facebook fan pages as a promotion tool, but now having read the article I can see that it has some great features that would definitely be advantageous.

  2. Sue Anne says

    It’s great that you were able to get fans so quickly. I’m interested to see if you are able to keep them engaged and active on your page. That seems to be the longer issue. The fans are willing to click the button to become a fan, but don’t often revisit the page to engage.

    @Sue_Anne

  3. says

    I have to admit I have a FB fanpage that has a whopping 0 fans! I posted it a few times on my regular FB profile where I have around 100 connections. Nobody bit. I ran an ad for a week or two but only got a few clicks and no takers. Hmmmm… Maybe my topic was boring, (computer tech advice) but some of those same people ask my opinions all the time. I thought about putting up a fan page for my fledgling Orange County Photography effort but I’m not sure if I’m spinning my wheels. Any advice?

    Thanks!

  4. says

    This is an absolutely wonderful post and congratulations. Your blog always posts such wonderful information. Now if only I had enough time to implement all the wonderful suggestions that you give.

    Jenn

  5. says

    Thanks for the tips. Going through a re-design at the moment and I’m going to be very active in the social media department. I’m a little intimidated by Facebook, however. Sometimes when you’re posting frequently and have few fans, it’s a bit of a put-off.

  6. says

    FYI: When I got my fanpage, it required 100 members before I could get a shortened facebook.com/AffirmingSpirit URL. While building my fan base, I used a shortened link on my own website (affirmingspirit.com/fanpage) that redirected them to the longer URL. Actually, that shortening script has many good uses, not just for Facebook.

    I learned how to do this from Biana Babinsky, a social media networking expert. The link to how to do this: http://www.avocadoconsulting.com/marketing/c/2009/07/27/793/how-to-create-your-own-short-url.html

    Many blessings,
    Nancy

  7. says

    We’re at 3k+ followers now, I’m wondering if you know if you are growing faster behind a certain amount of fans. What if you have like 10K+ fans, will it be a lot more easier by then?

  8. says

    I really appreciate the good advice and your generousity in sharing. Posing questions to fans makes sense to get them to interact. I am excited about trying out the FBML application.

  9. says

    I agree these ways are really effective to get 1000 fans in just 35 days. But Facebook is becoming a market place because when you join any fan page so your friends get news feeds that you joined “PAGE NAME” page. So if the page you created is having something so good so it can be marketed easily.

  10. says

    I’ve just startet a new site. So this guide is exactly right now. The tip “call for action” is in my opinion the most important and very easy to handle.

  11. says

    Hello,
    I was wondering if you can please help me. I probably should’ve read this article before I decided to ask friends to become fans of my page. I highlighted about 120 of my 250 friends and hit “suggest to friends.” Well, now they are grayed/faded and not all of them received it…I can’t figure out how to resend it. It seems like there’s a block. Can you help? I am a little stressed about this ; (
    Thanks so much!
    Shannon

  12. says

    Thanks for sharing your insight on creating and launching a fan base page. It was very helpful. Food for thought! The hardest part is getting fans to interact. I know I do not always click the LIKE button. Your explanation gives me reason to click LIKE now!
    At what stage does a new blogger connect to facebook.? How many posts should one have?

  13. says

    I made a fan page on facebook and then arrange the FBML page there and then rename to the name I want but then neglect to remove existing FBML original reply APP in the admin page, I question how I could bring a new FBML I add? because there was only a FBML that I made http://facebook.com/finesatya

  14. says

    I have used your mention methods to get tons of facebook likes , i think while promoting your Facebook twitter pages relevancy of your audience is always matter in getting good amount of likes/ followers.

  15. says

    it is an article that has helped me a lot. I made the mistake of sending 1400 invites t once, i still have 5000 more invites that i can send, for some reason i dont feel that that makes a big impact.
    1) do u think i should try sending 50 invites per day like you suggest

    2) i really want to use the fbml, i have the app enabled but for some reason i cant figure out how to edit it.

    3) i have thought into doing an ad but i am have my doubts if that really works? have you tried the ads? do they really work?

    thank you again for your help and for taking the time to teach other. my fan page is http://www.facebook.com/andreacalleLLC if you get a chance to look at it and give me suggestions i would really appreciate it.

    best regards,

    Andrea Calle
    http://www.facebook.com/andreacalleLLC

  16. says

    I think youve made some truly interesting points. Not too many people would actually think about this the way you just did. Im really impressed that theres so much about this subject thats been uncovered and you did it so well, with so much class. Good one you, man! Really great stuff here.

  17. says

    This article is outdated. Facebook pages changed back fourth countless times, since this article was published. I believe it’s time for update.

  18. says

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  19. says

    I’m impressed. You’re truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing

    for everyone. I’m saving this for future use.

  20. says

    This post is excellent for new user like me. I hope it will help me to increase like on my fb fan page…

    I was using …. http://www.likeandhits.com ….. to increase like on my facebook,twitter, google+ etc. page…..Is this a good Idea to use this site to increase like….

  21. says

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  22. says

    This is solid advice. If you don’t have many friends yourself, find someone that has lots of friends, make them an admin, and ask them to invite people. Think about how many relevant fans you could get with several friends who have 1,000 friends. If you have an interesting fan page you may get 10% of them to like your page.

    Still learning on my second fan page https://www.Facebook.com/PulseCaster and these tips are helpful. Interesting to integrate Twitter.

  23. says

    It’s great that you were able to get fans so quickly. I’m interested to see if you are able to keep them engaged and active on your page. That seems to be the longer issue. The fans are willing to click the button to become a fan, but don’t often revisit the page to engage.

    Follow Us On Facebook :-https://www.facebook.com/indiancelebritiess
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  25. says

    I have been looking for this type of post. Getting fans in a legitimate way is becoming a more challenging endeavor when everyone else seems to be buying them.

  26. says

    I love real world case studies of people who started their idea from scratch. The gadgets will have a huge audience. I do miss my original testinsides. I’m just amazed at the acceleration in their growth. It shows what you can do when you fill a need. Great job to the winners. Way to take action. Usually thats the scariest part.

  27. says

    I’m amazed, I must say. Seldom do I come across a blog that’s both equally educative and entertaining, and let me tell you, you have
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    Now i’m very happy I stumbled across this during my search for something concerning this.

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    Hey I know this is off topic but I was wondering if
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Trackbacks

  1. [...] Promote your page. Your page will market your services effectively only if you get enough eyeballs to it. Invite all your friends and loved ones to like your page, even if they’re not your target clients. This will help you tap into their network, because when they interact on your page, this will show up on their wall. You can also add a widget to your website, so your site’s visitors can like your page. Another option is to pay for an ad on Facebook, if you’re so inclined. This post shares more specific tips on how to grow the fan base for your Facebook page. [...]

  2. [...] Promote your page. Your page will market your services effectively only if you get enough eyeballs to it. Invite all your friends and loved ones to like your page, even if they’re not your target clients. This will help you tap into their network, because when they interact on your page, this will show up on their wall. You can also add a widget to your website, so your site’s visitors can like your page. Another option is to pay for an ad on Facebook, if you’re so inclined. This post shares more specific tips on how to grow the fan base for your Facebook page. [...]

  3. [...] Promote your page. Your page will market your services effectively only if you get enough eyeballs to it. Invite all your friends and loved ones to like your page, even if they’re not your target clients. This will help you tap into their network, because when they interact on your page, this will show up on their wall. You can also add a widget to your website, so your site’s visitors can like your page. Another option is to pay for an ad on Facebook, if you’re so inclined. This post shares more specific tips on how to grow the fan base for your Facebook page. [...]

  4. [...] Promote your page. Your page will market your services effectively only if you get enough eyeballs to it. Invite all your friends and loved ones to like your page, even if they’re not your target clients. This will help you tap into their network, because when they interact on your page, this will show up on their wall. You can also add a widget to your website, so your site’s visitors can like your page. Another option is to pay for an ad on Facebook, if you’re so inclined. This post shares more specific tips on how to grow the fan base for your Facebook page. [...]

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