The Importance of Doing What You Say
Posted June 1, 2010 in Business, Managing Clients
“I’ll have the final copy for that email to you in an hour and then it will need to be coded immediately,” he said. I made plans to be ready to receive the document and translate it into an email with superhuman customer service strength, satisfying the client’s needs and exceeding his expectations. Four hours later, I was still waiting, my schedule for the day had been turned upside down, and the client had set a precedent that I would pin to him for the remainder of our relationship.
Has something like this ever happened to you?
Even worse, have you ever done it to your clients?
For freelancers, one of the most critical things you can do is exactly what you say you are going to do. To fail to do so will have lasting effects on your business, your reputation and your client relationships. In this post, we will look at reasons this is important, as well as a way to insure that it becomes a consistent element of how you run your business.
Ruin or Raise Your Reputation
Losers make promises they often break. Winners make commitments they always keep. Denis Waitley
Probably the most important reason to do what you say is how it causes others–clients, colleagues and friends–to think of you. Regardless of your intentions, your reputation is how others perceive you, whether it is realistic or not. Your responsibility is to build the best possible perception of you for others and avoid giving them any reason to think otherwise.
Are you reliable? Do you complete your work in a timely manner and when promised? If not, most professionals will not settle for substandard for very long.
We all know that negative statements are dispersed far more easily and passed along much more quickly than positive ones. Any time that you make a commitment and then fail to follow through and fulfill it, the story of it is very likely to follow you wherever you go from that point forward. With today’s viral communication methods, this is even more dangerous to your business than ever before.
By contrast, if you make and keep promises, it is quite possible that your satisfied client will sing your praises and recommend you to others. I have seen this happen in my own business often, and it has become a cornerstone for its growth.
Drop the ball and fail to deliver, and you are guaranteed to begin ruining your reputation–possibly to a point that could be fatal. Keep or exceed your promises, and you will have a client, colleague and/or friend for life.
Satisfaction for Everyone
Your life works to the degree you keep your agreements. Werner Erhard
Not only will your clients and colleagues be pleased with your work ethic when you do what you say, but your own life will reflect the satisfaction of a job well done. Your self-confidence will increase in proportion to the number of satisfied customers and commitments kept, which in turn grows the level of confidence your clients will place in you.
This perpetual cycle will produce overwhelmingly positive results. The opposite, however, can go so far as to kill your freelance business altogether.
Letting others down by failing to keep your commitments will steadily take its toll on you personally, which in turn impacts how you deal with your clients. This is a dangerous path to tread, and should be avoided at all costs.
An Expectation of Excellence
If you believe in unlimited quality and act in all your business dealings with total integrity, the rest will take care of itself. Frank Perdue
Doing what you say consistently will create in your clients an expectation of the highest standards. For the lazy or timid freelancer (can there be such a thing?) this may sound daunting, and it might not be the environment they would like to work in. For the successful freelancer, this is the ultimate motivation.
High expectations breed high quality results. If you set the bar at a high level, you will find yourself striving to exceed it. A good freelancer always has some competitive streak, even with themselves. The expectation of integrity, high quality and consistency is a great motivator that is fed by valuing the commitment to do what you say.
Wouldn’t you rather have clients that come to you expecting the best, rather than mediocrity? Doing what you say you will do creates such an atmosphere.
The Key to Keeping Your Promises
The person who is slowest in making a promise is most faithful in its performance. Jean Jacques Rousseau
The number one rule for consistently doing what you say is to keep from over committing.
It’s that plain and simple.
Think before you commit. Allow yourself some breathing room. Weigh other variables such as outstanding or upcoming projects. Avoid rushing into anything.
If you make a commitment that you know without a doubt you can keep–or even better, exceed–you will build a foundation for many future successes and growth. So take your time before promising anything. Very seldom do rush decisions work out well. In the end, everyone involved will be happier, and the future of your freelance business will be brighter.
Your Thoughts?
For some it may seem obvious or redundant to suggest that doing what you say is of vital importance to a freelance business, but rest assured there are plenty of people who for one reason or another have never grasped this concept.
How about you? Do you have a history of keeping your commitments or failing to deliver? How has this affected your clients and your business? What other suggestions do you have for ways to insure this consistency?
Please share your thoughts in the comments below.
Image by Shutterstock
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About the author: Brian is a freelance web & graphic designer with over 15 years' experience. His business bkmacdaddy designs specializes in completely custom WordPress, Joomla, Magento & CSS/XHTML websites as well as logo design, brand identity, social media management and more. Brian is a father of 3 and madly in love with his wife of many years.
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42 Comments
J. Júnior
June 1st, 2010 at 8:33 amVERY COOL!
Freelance FactFile
June 1st, 2010 at 9:20 amI agree, the key to keeping your commitments is not to overstretch yourself. My rule is always to deliver what I say I’m going to. That way, clients will get to know you are reliable.
ZenyLife
June 1st, 2010 at 9:38 amThanks it help a lot !
Domain Name Tips
June 1st, 2010 at 9:55 amReally a thoghtfull articles clearly describes what its all about. Thanks for sharing this gr8 article with us
Ryan Cloke
June 1st, 2010 at 10:26 amBecause I love what I do so much, I grab almost every opportunity to help someone out, but I often ending up over-committing myself. It’s especially so when I am feeling super motivated … like I can take on the world. So I try, and then look around and see that I have some heavy lifting to do. It’s been a learning process, but I am getting better at seeing the signs now. I find that most people are good people and honesty is the best policy. Find yourself over-committed? Be honest with yourself and your clients.
Honestly,
Ryan
Brian Jones
June 1st, 2010 at 11:18 amAnother great post Brian. Still an aspired designer / developer in my self taught studies, I am currently working on a pro bono site. I have been waiting for a complete list of services and 2 pics / bios for Meet The team for 2 weeks now. The upside is atleast I have had time to brush up on the sites aesthetics – smiles. Keep up the great work!
Sponsi
June 1st, 2010 at 11:19 amRyan – I agree. I have the same situation here.
Other thoughts are:
- people sometimes feel too secure and after “one small thing to adjust” they come up with whole a lot of new ideas forgetting they haven’t paid for them, they paid for this one small thing.. + these ideas need careful planning and time to do
- it’s not really that good to hurry so much – people may think it’s something really easy and they might not want to understand why 20 minutes of something is worth “that much”..
- in my country (Poland) I have observed for the past 10 years of my career in education and webdesign that it isn’t worth being fast, reliable, etc. People will either think it’s easy (and therefore should be cheap as hell) or they come up with more and more ideas just to ..I don’t know, maybe it’s a matter of a customer but very often people try to use me.
Don’t let people overuse you just because you work twice as fast as everyone else!
Sometimes I see something quite the opposite (especially if you have had a lot of time and have made everything perfectly well and very fast) – they sometimes demand big things “in one hour” because if you’ve done something “that fast” then you can do anything. And the best would be you did it for free. But that’s a bit different, I guess…
Kevin Bergin
June 1st, 2010 at 11:31 amA friend and client of mine, Darin Hager of Heyday Shoes put it to me in the most simple terms possible “Under promise and over deliver.” Ever since that day it’s been one of the maxim’s that I live by.
Issa
June 1st, 2010 at 11:58 amHaha, that photo made me laugh, haven’t done that gesture in years. I agree with what you wrote here. Why make promises you can’t deliver? I always tell my prospects that I don’t make promises, but I deliver results. This helped me avoid their frustrations whenever I can’t meet their expectations. I’m proud to say that I never miss my deadline and I always respond to my clients within a 24-48 hour time frame. This helped me keep short-term deals running for the long run. Freelancing is all about building your online reputation and if it’s smeared, you can’t simply clean it off with your household cleaner.
Laira
June 1st, 2010 at 12:00 pmIt is a thinking subject.Thanks.. for sharing article with us
Lynn G Clark
June 1st, 2010 at 12:35 pmAs Kevin says, “Underpromise & Overdeliver” works every time. I’ve learned the hard way to take a breath before I promise a delivery time for anything. I think about how much time I’d really need to do a good job on the request, then double or triple it if that’s feasible in the timeline overall.
Then, I try to deliver it within half the time I quoted. And my clients (internal for now) get wowed.
I used to be a drop-everything kind of girl, and then I analyzed my workstyle and found I was constantly, constantly reacting, leaving myself no time for planning or actually doing work that wasn’t reactive. I’m now in reaction rehab: my best response is “Let me take a look at my calendar and get back to you on that by the end of the day.”
Arevik Dumikian
June 1st, 2010 at 1:18 pmThanks! I do it in my practice all the time. I just can’t break my word :)
And yes @Sponsi – it is so and in my country too (neighboring Ukraine)
Matthew Moore
June 1st, 2010 at 5:38 pmYou make some really great points. Many times I think the quality of your relationship with your relationship is even more important than the quality of the work. You need to do things to improve that relationship. Ideally the more you give, the more you get.
Evan
June 1st, 2010 at 6:33 pmA thoughtful writing Brian. Thanks for your contribution.
Jordan Walker
June 1st, 2010 at 8:23 pmSpot on. Never make a promise that you can not keep.
Stacey Abler
June 1st, 2010 at 8:55 pmCompletely agree. I also operate with the “under promise and over deliver” mantra. One of my weaknesses is in saying no, especially to friends who just need that one small favor. But if it means staying up all night to stay on deadline and exceed expectations, I certainly will. Disappointing the customer is never acceptable.
Vectorbunker
June 1st, 2010 at 10:16 pmThanks for me it help
TLC
June 1st, 2010 at 10:20 pmIt is very easy to get backed into a corner by a frantic client who’s blown off planning and deadlines and expects you to make up for it. Underpromise & overdeliver is great advice here. I would also add: Don’t take on their anxiety. You need to take care of ALL your clients, not just the worry warts!
Men's Online Magazine
June 1st, 2010 at 11:01 pmThat is the problem with most freelancers now-a-days, they over promise and never deliver on what they initially promised
Werner
June 2nd, 2010 at 2:47 amBrilliant post i’ve to say… – I guess even after years of working with clients you have to remember that concept quite often…
Warran Brindle
June 2nd, 2010 at 4:54 pmAlways under promise and over deliver, as my dad used to tell me.
Maranda Gibson
June 2nd, 2010 at 8:04 pmSo right! There’s such a personal bit of joy that comes from fulfilling a clients need and when we extend ourselves too thin, everyone suffers, including ourselves. It’s best to know our limitations and above all, keep our promises.
Todd Wallace
June 2nd, 2010 at 11:21 pmThere was a time when most of this went without saying. It was the norm. It was expected. It would be fantastic to bring that norm back.
Amy
June 3rd, 2010 at 7:42 pmSpot on. Never make a promise that you can not keep.
Richard Ball
June 4th, 2010 at 3:56 amTension arises with clients when expectations are not met in the eyes of the client. The fundamental lesson that I learned about client relationships is to set realistic expectations. If this is not possible, it is not worth doing business with the client.
Guy Towers
June 13th, 2010 at 11:22 amSeems to me that every time you pay people you work with right on time, immediately and with no delays – you get much better results from them afterwards, making your spent cash well worth. Keeping a promise is invaluable not only to them, but for yourself as-well.
vibe web design
November 2nd, 2010 at 4:24 amBrilliant post i’ve to say… – I guess even after years of working with clients you have to remember that concept quite often…
un poco informacion
February 22nd, 2012 at 7:30 amI must say your site is really helpful I also love the design, its amazing!. I don’t have the time at the moment to fully read your site but I have bookmarked it and also add your RSS feeds.
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