Comments on: The Seven Deadly Sins of Freelancing Part 5 – Accidental Branding

By: Kalyan

Kalyan — Mon, 25 Aug 2008 19:41:00 +0000

I will have to admit i have played my part in accidentally branding myself. I am basically a student and a freelancer, initially i used to do a lot of programming, then i did a couple of websites, now i am branded more as a designer, than a programmer :), which i am trying to break out.

Its a wonderfully true article.

By: Rob F.

Rob F. — Tue, 22 Jul 2008 15:41:51 +0000

Ya know, I never really thought about the negative connotations through accidental branding – but they can be very real. You can also think about it like typecasting with actors/actresses – once you’ve established yourself as a certain character, you may inadvertently be sealing your own fate in terms of being limited to a certain type of role.

Something else I might add, though, that falls in line here – becoming well known as a supplier of low cost content as a writer. Most writers, especially those who don’t have a degree or training, likely start out at the low-end of the freelance writing pay scale. However, if they continue in that trend even as the quality of their work increases – they may have a hard time moving out of low-pay market into a more lucrative marketplace. I guess this is just another instance of accidental branding.

In any case – good post.

By: How to Brand Yourself as a Freelance Writer « Daily Freelance Writing Tips

How to Brand Yourself as a Freelance Writer « Daily Freelance Writing Tips — Sun, 20 Jul 2008 12:07:08 +0000

[...] Branding yourself as a freelance writer on purpose can be beneficial. Here is how to brand yourself on purpose: [...]

By: salwa

salwa — Wed, 16 Jul 2008 00:36:29 +0000

great article with very good points. Thank you!

By: Jenny

Jenny — Tue, 15 Jul 2008 19:08:16 +0000

Good article Bob – thank you. I will look at my ‘branding’ to see how I can acheive my goals and take note of your points.

By: slain1134

slain1134 — Tue, 15 Jul 2008 17:51:49 +0000

These are very good points. Thank you! This is coming from someone who is in the process of trying to develope an identity, from scratch – to infect the world with. It seems you should try to safe guard yourself and your brand, from being set in stone by others, rather than yourself. Thank you for the bestowed wisdom.

By: James Chartrand - Men with Pens

James Chartrand - Men with Pens — Tue, 15 Jul 2008 10:46:03 +0000

Thanks for the link and the mention, Bob.

I will say this: we’re not sorry we’re seen as Revolution Mag specialists. We were disappointed that people thought we couldn’t do anything else. The accidental branding was fine. The accidental limited perception people had of our services was not.

We can do plenty with any theme. Bring it on.

Another note: One reason we began being branded as the Revolution specialists was because we did tell people, “These are good themes. Check them out.” Brian’s work has been recommended many other places as well. So yeah. It’s HIS fault. At least he has many themes to work with!