Comments on: Turning Around Your Freelance Business with Lead Nurturing

By: How to Show Clients What Your Business Is Really All About – Your online guide for finding a job

Tue, 24 May 2011 09:12:03 +0000

[...] Turning Around Your Freelance Business with Lead Nurturing [...]

By: Search Freelance Projects » Blog Archive » How to Show Clients What Your Business Is Really All About

Tue, 24 May 2011 03:47:42 +0000

[...] Turning Around Your Freelance Business with Lead Nurturing [...]

By: 10 Essential Pages in Your Freelance Site | World's Greatest T-Shirt

10 Essential Pages in Your Freelance Site | World's Greatest T-Shirt — Sat, 25 Sep 2010 06:01:50 +0000

[...] Turning Around Your Freelance Business with Lead Nurturing [...]

By: Search Freelance Projects » Blog Archive » 10 Essential Pages in Your Freelance Site

Fri, 24 Sep 2010 16:16:42 +0000

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By: Search Freelance Projects » Blog Archive » Why You Must Quote a Ballpark Figure

Fri, 21 May 2010 17:12:36 +0000

[...] Turning Around Your Freelance Business with Lead Nurturing [...]

By: PCNS

PCNS — Tue, 06 Apr 2010 12:08:22 +0000

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By: Allen

Allen — Tue, 09 Mar 2010 13:11:57 +0000

This is a great article, and can definitely work for you. A recent client of mine didn’t contact me till a year later, and now I am taking over most of their marketing needs. It’s surprising who will keep your contact information, in this case a simple greeting email, and possibly work with you later down the road.

By: Most Tweeted Articles by Web Design Experts

Most Tweeted Articles by Web Design Experts — Tue, 09 Mar 2010 06:30:10 +0000

[...] 2 Tweets http://techcrunch.com/2010/03/05/ie6-funeral/ 2 Tweets Turning Around Your Freelance Business with Lead Nurturing | FreelanceFolder Before I was a freelancer, I sold software for a living. Unfortunately, my employer didn’t [...]

By: Ed Gandia

Ed Gandia — Tue, 09 Mar 2010 03:38:58 +0000

Ramona – I completely understand where you’re coming from. However, keep in mind that these “touches” should never be (or appear to be) mass-produced. These are carefully selected messages. If you hate email, try printing the article and sending via snail mail. No one sends a personalized letter anymore. We’ve gotten so bogged down with email that sending out a sincere and short handwritten letter (3 – 4 sentences) with an attached 1-page article can go a long way. It works extremely well. I’ve proved it over and over again. Also, keep in mind that your articles don’t have to be about SEO or WordPress. In fact, it’s probably best if the articles are about the prospect’s business or industry. Let’s face it — that’s going to be more relevant to them, and it will be a clear indication that you truly care about their business.

Having said that, if you get nauseous at the thought of using this approach, I would stay away from it. Freelancers should only try the strategies that feel right to them.

Michael – The idea is NOT to automate this. You want these messages to be highly personalized and sincere. Automating them in any way will only backfire. At best, they’ll have zero effect.

Daree – As far as frequency, that’s up to you. If it’s truly a longer-term prospect (it’s going to be 6+ months before they’re ready to discuss a real project), I like to stay in touch about every 8 weeks. I may go to a 4-week cycle with some, especially if the timing for re-engaging is less than 6 months.

David – I couldn’t have said it better, my man! Agreed w/ everything you said. And you brought up a good point. I’m NOT talking here about following up on open quotes/proposals. This is about staying in touch with longer-term prospects in a more meaningful way. These are prospects who were a good fit but turned you down either because of bad timing or other circumstances. One “no” doesn’t mean “no” forever. Just meant “no” that one time. Again, if they’re a good fit for you (I don’t do this for prospects who are not well-aligned w/ my biz), they’re probably worth staying in touch with.

By: P.S. Jones

P.S. Jones — Mon, 08 Mar 2010 16:01:13 +0000

You’re right about clients hiring you later if they don’t do it right away. I think that I’m already doing a decent job at keeping in touch but not quite enough. I send a little mailer out for Christimas and around June, but I think that 6 months apart might be too long apart. Maybe I’ll make it every three months.