Comments on: Uh, Oh: Who’s Defining Your Brand?

By: 25 Tips you Can Learn From the Launch Coach, Dave Navarro | Jade Craven

Tue, 11 May 2010 11:37:41 +0000

[...] discussed this further in a Freelance Folder post: Second, look at every way you interact with your customers – from packaging, to [...]

By: 25 Tips you Can Learn From the Launch Coach, DaveNavarro | Blogging Tips From Jade Craven

Mon, 03 Aug 2009 00:40:26 +0000

[...] discussed this further in a Freelance Folder post: Second, look at every way you interact with your customers – from packaging, to [...]

By: Dave

Dave — Wed, 08 Aug 2007 13:27:35 +0000

@erin -
I loed the “Flying Pedestrian” sign on flickr.

@Iantrepreneur -
Let me propose that branding is hard at first only if you don’t step back an think of what you are about, at the core (and just as important, what you are not).

If you’re tooling around on social networks, your personal brand is as loosely defined as you want it to be, but in terms of your business brand, every single thing you do either reinforces your brand, or dilutes it.

Many people think it’s difficult simply because they haven’t defined what their brand is and isn’t. But once you do that, and the line is drawn in the sand, your decisions actually become easier because you have a framework to work within.

So Ian … what’s your brand all about? :-)

By: Iantrepreneur

Iantrepreneur — Wed, 08 Aug 2007 13:13:57 +0000

branding is hard from the start you want to know how you are defining yourself and your website, how do we want to be seen on the internet.

branding can be hard at first – just because you are just blogging or on the internet for fun – but we automatically brand ourselves once we join social networks – we are exposed to what we are doing simply by commenting, joining other groups, pictures etc, everyday there is a brand we call us

its just we need to define ourselves more when it comes to onlines businesses

By: erin

erin — Mon, 06 Aug 2007 22:33:53 +0000

i’m about three weeks out from launching my online bag company, durtbagz. we have created funny traffic signs and put them on tote and messenger bags. the biz model calls for the signs to be created by the general public in a monthly contest once we’re launched. my goal with branding durtbagz is for people to never look at street signs the same way again. for example, i want them to look at an ordinary sign and think, “oh, that would be funny if instead of saying ‘fresh oil’ it said ‘fresh bread’ or ‘fresh puke’ or ‘fresh breath’.” they don’t just see a street sign, they see the potential for a winning sign at durtbagz.

By: Shane

Shane — Mon, 06 Aug 2007 18:30:25 +0000

Dave,

“How do I know when I’ve created zoom?”

Trust me … you’ll know! haha

The idea of “creating zoom” is not concrete. It’s like your Starbucks example (great company to do business with) … it’s about building an experience.

Starbucks does it by making your coffee, your way. Where I’m at, is like the beginning of that. Just two or three “flavors”. I’m building more. And ideas for more.

And gotta say, I like the challenging questions Dave. We need them to stop and think about what we’re doing and what we’re building.

By: Dave

Dave — Mon, 06 Aug 2007 10:55:35 +0000

Hey Shane, thanks for commenting.

How do I know when I’ve created zoom? How would I know if other’s haven’t (and how would they know they saw zoom in me?)

And most importantly … what do *you* want the customer’s perception of zoom to be?

By: Shane

Shane — Mon, 06 Aug 2007 07:25:33 +0000

Great question Dave. It’s difficult to define your own brand sometimes.

If I had to define Zoomstart, I’d say it’s about creating zoom.

And it’s about doing it by looking outside the textbook rules and using the things that really work in the real world. Things that, a lot of times are counterintuitive …

The fastest road is the road less travelled. Because there’s not a ot of traffic on it.