Thanks for the post, Melissa! I’ve been using LinkedIn for awhile but haven’t set up a company page – definitely going on my to-do list.
Use LinkedIn Company Profile Pages to Promote Your Freelance Business
You’ve probably been using LinkedIn for a while as a way to personally connect with other like-minded business people via a personal profile. But did you know that LinkedIn has a Company Profile page that you can use to promote your freelance business as well?
With more than 90 million members (according to LinkedIn’s own About page at the time of publication in 2011), having a company profile page on LinkedIn is a great way to connect with potential clients.
In this post, I’ll explain how to use the LinkedIn Company Profile page to promote your freelancing business.
Using a LinkedIn Company Profile Page
The LinkedIn Company Profile Page is easy to use and allows you to:
- Create individual pages about your products and services
- Create an image slider with links to your website
- Add an embedded YouTube video
- Post job listings (paid service)
- View Analytics about visitors to your Company Page
Visitors to your personal profile can click on the icon next to your company listing to view your company profile page.
Setting Up Your Company Page
- Step 1–Login to your LinkedIn personal profile page. In the top navigation bar, click “Companies,” and then on the Companies page click “Add a Company” on the right.
- Step 2–Add company information. On the Add a Company page, you will be prompted to add your company name and email address at the company. You can’t use a web-based email address for this registration and you must be an official representative of the company in order to create the page.
- Step 3–Confirmation. Once you enter your information, an email will be sent to you for confirmation. Confirm the email, and follow the link back to your company page.
Now you’re ready to customize your company page using tabs.
Using the Overview Tab
Start your customization with the Overview tab.
- Your company logo
- A description about your company
- Specialties your company offers
- The number of employees
- Your website address
- What industry your company falls under
- The year your company was founded
- Your location(s)
- Your Twitter ID
- An RSS Feed (if you have one)
After you’ve entered your information, click “Publish” to save and publish this information.
Using the Careers Tab
Within your company profile, LinkedIn also allows you to post job listings on the careers tab. At the time of publication, job postings cost $195 for a 30-day posting. Fill out the self-explanatory form to post a listing.
Once you post the listing, LinkedIn will show you people on LinkedIn in your area who match your job description. You can unlock those matches for a fee or simply post your job listing. Fill out the billing information, and your job listing will be posted on the Careers tab of your Company profile page.
Using the Services Tab
Here’s where you really get to showcase your company on LinkedIn. The Services page allows you to add products and/or services that your company offers.
Here are some helpful steps:
Services Step 1–Add Your Information
Within the Services tab, click the “Edit” button to edit the main elements on the page. Enter a title and description of the company. Your logo from the Overview tab will display on this page next to the description.
Next, give your Services page a little life by creating up to three images/text for your page slider. Images should be 640 x 220 pixels. Each image can have its own URL to link through to. For example, on my page I created an image describing three of my top services and have each image linking through to the appropriate portfolio page on my website. It’s a great way to give a visual description of your services and lead potential clients directly to your website.
If you have any YouTube videos describing your company or services, you can add that on this page as well. In the right-hand column, enter a title for your YouTube video, then copy/paste the URL for that video into the URL field.
Go back to the top of the page and click Publish to save and make your content live.
Services Step 2–Add Products & Services
To add a Product or Service click the “Add a Product or Service” button at the top right. On this page, you can:
- Add either a product or a service
- Select a category that best fits your product or service
- Name the item and add a thumbnail image for it
- Add a description and a list of key features
- Add a URL for users to link through to your website
- Associate a particular employee to this product or service
- Add a promotion or special price for this product or service
- Add a YouTube video specific to this product or service
You can create versions of this page to be served to audiences based on their profile content. For example, you can create a version targeted to people in the United States, and a different version targeted to members in Canada. Once you have created a “default” version, create different versions by clicking “New Audience” below. Name your target, choose your targeting characteristics and click “Save and Exit” to edit your targeted page.
Using the Analytics Tab
Here you can view:
- Information on your page views
- Clicks on your ‘more information’ links on your products & services pages
- The number of visits by industry
- Members following your company
LinkedIn Company pages are a fast and easy way to showcase your company’s products and services, recommendations from past clients, and job postings. With the easy-to-use interface and ability to share that page with thousands of other LinkedIn users, it’s an obvious choice to use in promoting your business.
Do you have a LinkedIn Company Page? Have you found it helpful in finding new clients or projects? Let us know in the comments below how LinkedIn pages have worked for you.
Top image by smi23le
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March 4th, 2011 at 9:11 am
March 4th, 2011 at 9:18 am
Great step-by-step Melissa! One other thing to point out is that once you set up a Products & Services page, you can also add up to 3 “Featured” items that appear in a slider. It’s a big impact, seeing as most of Linkedin’s content area is text and small images. But with the featured products slider, you have a 640×220 graphic smack-dab in the middle of the screen.
I’ll shamelessly plug our company Linked in page:
As for how it’s being used, that part is trickier…the RSS and Twitter plugins are great, because it means fresh news is being automatically fed to our company page without us having to do anything. But I don’t think people engage with the Linkedin site as much as they do with other social platforms, so it’s harder to constantly get in front of the users with updates. Plus, Linkedin doesn’t allow companies to post anything (but that might change).
One good thing: I noticed that when one of our clients recommends a product/service, that recommendation appears in their network’s timeline (and if you have a picture for the product, it will be included, so make it a captivating one!). So my suggestion is to push recommendations to your products so you’ll get more exposure to non-network users.
Hope that helps.
March 4th, 2011 at 10:19 am
It’s nice how this Linkedin article got published days after I created my company’s profile…
March 4th, 2011 at 10:20 am
Another great way to promote business. Thanks.
March 4th, 2011 at 10:25 am
@Melissa – sorry about that, I didn’t see that part (agreed about it being the best part about company pages!)
and to think I had to go to my own company page to see what the dimensions were for that image :)
Another tip about Requesting Recommendations: I found that when you do them, they are sent just like a Linkedin email. I wasn’t overly thrilled with that, I was anticipating a “notification” type email like when you’re invited to connect with someone (so all my recipients would get their own).
But most importantly, there WON’T be a link to your company page as you’d expect. You’ll need to add it to the email. Kind of a fail on LI’s part here, but hopefully they’ll get better at it. I did my request a month ago, maybe it’s changed since then. Now I just put the requests in my email signature.
March 4th, 2011 at 10:37 am
I’m not sure why more people don’t do it. My dad uses linked in to promote his business and it has worked for him. Pretty nice tool i’d say!
March 4th, 2011 at 11:42 am
I’d heard about this feature of LinkedIn, but didn’t know I could use it as a freelancer… who isn’t incorporated. I’m certainly going to check it out. Thanks for the tute!
MMinksyMarch 4th, 2011 at 11:50 am
Wow, great to know! Great tutorial as well! Keep em comin’!
March 4th, 2011 at 1:19 pm
A great guide. I shall make a start on this next week for my own freelance business. It’s timely, too, because I need to create a LinkedIn company page for a client in the next week or so. Saves me lots of time trying to work out how to do it!
March 4th, 2011 at 3:39 pm
Wow Melissa, great post! This just got added to my to-do list for next week. I had no idea LinkedIn had this capability. Thanks!
March 5th, 2011 at 3:22 pm
Wow, this article couldn’t have come at a better time. I was just looking for some new ways to market my work. I’m off to create a company profile!
March 6th, 2011 at 12:38 pm
I have used Linked In and gotten some very good high paying clients for my web design services.
However, my main strategy is to drive traffic from LinkedIn to a landing page where I giveaway a free white-paper in exchange for the prospects name and email. This way they are automatically fed into my email marketing system and I get a lot more leads this way :) (ps: that i can continually market to)
March 7th, 2011 at 5:01 am
Good points. I have a personal page but should look into one that represents my business.
March 7th, 2011 at 9:33 am
I’ve only recently created my Linked In account so will have to look into it further. Were you able to move your personal account over to a business profile, so as not to lose already established connections?
MaxApril 27th, 2011 at 11:51 pm
Melissa, Company page is good, but if you are not logged in, none of the above linked company pages could be read. Do you know any ways to show the company page without login? Thanks.
JamesMay 27th, 2011 at 8:08 pm
All I get when I try is this msg:
We’re sorry that a new company cannot be created at this time. For further questions, please contact us using the Customer Service link at the bottom of this page.
May 30th, 2011 at 3:00 pm
I’m going to be setting up a company page for a client with no presence on LinkedIn. I know I need to get individuals to create profiles, but I’m uncertain how to go about setting up (claiming) a company page.
In your article you mention that you can’y use a web based e-mail. I assume you’re talking about something like gmail. So my question is can I do this with my own e-mail, since I am the company representative? Or do I need to have someone from the company setup a profile and then login with their credentials to gain access to the company page?
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September 7th, 2011 at 2:47 am
LinkedIn is one of the biggest social networks used by business professionals today with an estimated 66 million members. LinkedIn features personal and company profiles that you build yourself making it easy to promote and market your company to the right individuals. Host your resume, company portfolio, recommendations and employee profiles online, too – it’s a virtual calling card for your business.
December 28th, 2011 at 7:47 am
Great blog post – shall definately be returning for more excellent insights.
January 2nd, 2012 at 5:41 pm
I just discovered a major issue with product recommendations. So little known is this that I couldn’t find ANY reference to it anywhere via a Google search, so I posted a question on LinkedIn Answers and it was swooped up by LinkedIn support. Five days later, I got a reply:
In order to give recommendations on a Company Page, you need an established account with a profile that’s at least 50% complete, and you also need to have connections.
The issue is that someone who is not on LinkedIn but wants to give your product (via Company Pages) a recommendation can’t just create a LinkedIn account and then give you a recommendation. They need to create connections, add a photo and take other actions to get the privilege of recommending a product.
LinkedIn doesn’t tell you that — in fact this fact is found no where in the LinkedIn documentation for company pages.
Carol WestFebruary 27th, 2012 at 12:28 am
@ Scott Graham: Does this apply to products and service recommendations as well? Like say I have a product I’d like recommendations for and I ask others with a LI profile for them (not via “request recommendation” tool) but personally via email. Can they log in and leave a recommendation despite their profile not being %50 completed?
March 2nd, 2012 at 11:14 am
Hello, Perhaps I missed it somewhere in your article… But I can not seem to find out *where* to go to upload the images for the page slider (spotlight). Our company is currently using the free account. Is this only an option for premium paid accounts? Or is it a feature that has been recently discontinued? I see the option to promote our company through pay-per-click ad campaigns, but that is all. Your help would be appreciated!
March 14th, 2012 at 4:55 am
Your tips are awesome and it helps beginners to start their LinkedIn company profile page.
March 23rd, 2012 at 12:04 am
Melissa, Great post! Thanks for sharing. I’m a little dense on where the 640X220 pic goes for the slider. Could you be a little more specific on where it goes on the editing page?
March 23rd, 2012 at 12:06 am
Ah! Found it! Yes, I was little dense. Great post! Thanks again.
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