Comments on: Why Your Press Releases Might Fall into the Junk Category http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/ The Blog For Freelancers And Web-Workers Mon, 13 Feb 2012 12:42:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: links for 2007-09-12 http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/comment-page-1/#comment-53071 links for 2007-09-12 Mon, 18 Oct 2010 14:41:44 +0000 http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/#comment-53071 [...] Why Your Press Releases Might Fall into the Junk Category (tags: press public-relations) [...] [...] Why Your Press Releases Might Fall into the Junk Category (tags: press public-relations) [...]

]]> By: links for 2007-09-12 | in tune http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/comment-page-1/#comment-49953 links for 2007-09-12 | in tune Tue, 31 Aug 2010 12:24:53 +0000 http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/#comment-49953 [...] Why Your Press Releases Might Fall into the Junk Category (tags: press public-relations) [...] [...] Why Your Press Releases Might Fall into the Junk Category (tags: press public-relations) [...]

]]> By: Dee Barizo http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/comment-page-1/#comment-536 Dee Barizo Mon, 10 Sep 2007 02:01:21 +0000 http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/#comment-536 Here's a great link about the power of a well-written release to capture even social media users. http://www.copyblogger.com/social-media-press-release/ Here’s a great link about the power of a well-written release to capture even social media users.
http://www.copyblogger.com/social-media-press-release/

]]> By: Old Man (Allen Taylor) http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/comment-page-1/#comment-506 Old Man (Allen Taylor) Fri, 07 Sep 2007 22:19:25 +0000 http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/#comment-506 When I was a newspaper editor I had a three part test: 1) I read the headline and if a press release didn't hook me I tossed it. 2) Then I'd read the first sentence. If I wasn't hooked, file 13. 3) If I wasn't mesmerized by the end of the first paragraph a press release died a horrible death. Any PR that passed that test was placed placidly into the "maybe" pit. When I was a newspaper editor I had a three part test:

1) I read the headline and if a press release didn’t hook me I tossed it.

2) Then I’d read the first sentence. If I wasn’t hooked, file 13.

3) If I wasn’t mesmerized by the end of the first paragraph a press release died a horrible death.

Any PR that passed that test was placed placidly into the “maybe” pit.

]]> By: Lorena http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/comment-page-1/#comment-478 Lorena Thu, 06 Sep 2007 21:19:19 +0000 http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/#comment-478 As a PR consultant at a B2B agency, I can't agree with you enough about the importance of being educated on media relations. A press release for the sake of a press release tends to produce a visibly painful final product. There is a fine line between maintaining a steady stream of communications and disseminating announcements with little value. As consultants, we seek to help our clients recognize newsworthy events within their organization that may otherwise go unnoticed. We must also be willing to put the brakes on a client's exciting announcement that may be not so exciting after all. It's also important to remember that public relations does not equal press releases. Media relations in itself does not equal press releases either. Although press releases are valuable tools, they are rarely the foundation of well-rounded public relations programs. As a PR consultant at a B2B agency, I can’t agree with you enough about the importance of being educated on media relations. A press release for the sake of a press release tends to produce a visibly painful final product. There is a fine line between maintaining a steady stream of communications and disseminating announcements with little value. As consultants, we seek to help our clients recognize newsworthy events within their organization that may otherwise go unnoticed. We must also be willing to put the brakes on a client’s exciting announcement that may be not so exciting after all.

It’s also important to remember that public relations does not equal press releases. Media relations in itself does not equal press releases either. Although press releases are valuable tools, they are rarely the foundation of well-rounded public relations programs.

]]> By: Steven Snell http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/comment-page-1/#comment-462 Steven Snell Wed, 05 Sep 2007 22:57:38 +0000 http://freelancefolder.com/why-your-press-releases-might-fall-into-the-junk-category/#comment-462 Thanks for the information. I think press releases are a subject on which most people are pretty uneducated (I'm no expert myself, so I appreciate the article). Thanks for the information. I think press releases are a subject on which most people are pretty uneducated (I’m no expert myself, so I appreciate the article).

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