How do your prospective clients learn about you? More importantly what do they know about you?
Well, unless you happen to have met your client face-to-face, your client learns about you from what you’ve shared online. You are what you share–at least to your client.
In this post, I’ll discuss the importance of your online reputation.
Your Client Is Watching
If you’ve been freelancing for a while, you probably already know that you should research a client before you commit to working for them. At the very least, you probably know to at least type the client’s name into the search engine to find out what is being said about them.
Well, guess what? While you are doing your due diligence on your prospective client, they are doing their due diligence on you.
Among other things, they want to know:
- What kind of person you are.
- Whether you’re good at what you do.
- If you can be trusted to deliver when you say you’ll deliver.
- How difficult you are to work with.
After all, when they hire you for a project, they are making an investment in their company. They want to make sure that you are a good investment. Having a good online reputation can mean the difference between getting the gig or not getting it.
So, if you’re concerned about your online reputation, what do you need to worry about the most?
What You Should Worry About Most
Most freelancers worry the most about what someone else says about them online. Their biggest fear is that someone else will get online and trash their reputation maliciously and without justification.
While it’s true that a stranger could sabotage your freelancing brand, that doesn’t actually occur very often. It’s more likely that your online reputation will be harmed by your own online actions.
After all, for most clients who have never met you all that they really know about you is what they can find out online. That means they are looking at your website, your blog, and your social media profiles to learn about you. You are what you share, but fortunately you can control what you share.
Not buying into this discussion about online reputation? Do you think that your online information is private? Watch this YouTube video from Duval Guillaume Modem about a “mind reader” who gets all his information online.
The bottom line is if it’s posted online, someone will find it. It’s important to learn how to be careful about your online activities.
When to Be Careful
So, when do you need to be careful?
My answer is that you need to be careful every single time you share something online. Even if you are posting in a private forum or sending an email, there’s a chance that someone else will share it. And material stays online for a very long time. It can be difficult to take something back once it is posted.
Keep an eye on your privacy settings on social media sites as well. Here are some specific privacy tips you may wish to follow to protect your online reputation:
- On Facebook, change your privacy settings under Timeline and Tagging so that no one can tag you without your approval. Put an end to old friends sharing those embarrassing college photos.
- Use Google Alerts and Yahoo Alerts to routinely search for mentions of your name and the name of your freelancing business. This will let you know whether your freelancing business is being discussed online.
- Be careful about connecting Twitter or Facebook to other applications. If you do use third party apps, make sure that they use OAuth so that your password information is kept secure.
- Always log off of social media when you are done, especially when you access it from a public or shared computer. If you don’t, someone else may come along and post to your account either as a joke or maliciously.
As a freelancer, you can and should manage your online reputation through tools and through smart sharing.
Were you surprised at how much the “mind reader” could learn about his subjects online?
What other online reputation tips have I missed? How do you protect your own online reputation?
Share your answers in the comments below.
Image by Zanastardust